CASL is about to enter its final phase of a multi-year rollout of Canada's Anti-Spam Legislation that began in 2010.
On July 1st, Canada is turning 150! It's also when some of the toughest spam laws around the world come into full effect.
Updates & Releases from April - June 2017
Digital marketing has changed the way prospects search for rentals. While there are countless metrics you could look at and compare, here are the most important, top-line numbers that you should be tracking and comparing.
Updates & Releases from January - March 2017
Mobile phones have come a long way in just under ten years. Remember the days of having to hit a numeric keypad three consecutive times just to type a single character for a text message?
Do you own or manage rental properties in a city with low vacancy rates? Learn the 3 Reasons Why You Need to Avoid Marketing Complacency.
Updates and Releases from October - December 2016.
It might seem daunting, but creating a new logo is an exciting thing! Not sure where to start? We can help!
You've likely read many articles about the benefits of data within business and you understand how useful it can be in your decision making processes. The problem is, data can also be used just as easily to mislead you.
As consumers living in the 21st Century, we're hyper-aware of squandering resources. What many fail to recognize is that data is also a very valuable resource, in the way of evaluating and adjusting our daily strategies. But, more often than not, the data you have access to is completely going to waste.
The Real Estate development market in Canada is changing rapidly. With Canada's predictably steady and low-interest rate environment, many residential developers who have traditionally built condominium buildings are turning their focus to purpose-built rentals. The low cost of money is allowing developers to hold affordable loans through multi-year construction projects, which is providing the opportunity to capitalize on the long-term upside of building rental properties. As a result, companies that have never built a rental property or haven't built one in 30+ years are starting to build condo-quality apartment buildings.
It was approximately 30 years ago since we saw the last apartment development boom in cities like Toronto and marketing for lease-ups has changed dramatically in the last 30 years. Below is a guide with the key components of a modern lease-up marketing strategy:
Updates and Releases from July - September 2016
So you've decided it's time to invest in a new website for your rental properties, congrats! There are many options for website building and choosing to invest your time and money into updating your online presence is a great first step. While many companies are excited to present themselves in a new way to their online and mobile prospects, the final result can sometimes be disappointing. Why? Because companies often make critical, but easy-to-avoid mistakes within the build process.
Selfies. Photobombs. Headshots. Snapchats. Profile Pictures. We live in a highly visual world where our pictures share our stories, allow people into our lives and create lasting memories that we can review time and time again with the simple click of a button. They help us visualize the moment, the people, the feeling. While we indulge ourselves in our daily lives with capturing and surrounding ourselves in photos, preserving the details of our day, we often forget that this isn't just a trend, it's become a way of life, an expectation.
Why Suite Specific Photos Outperform Generic Photos
Shopping for a new apartment today should be as easy as booking a luxury vacation online. With the tools available to landlords, renters should be able to (in theory) rent an apartment sight unseen and feel confident about what they are leasing. One of the biggest challenges for renters with the influx of online ads in recent years...
The team at LWS is very excited to announce that have just released a major upgrade to our Photo Management tools!
Available to all customers using the LIFT System. You can login right now to start taking advantage of the new features.
And even more thrilling, is the release of a Suites Photo Manager! Allowing you to upload photos for specific suites or suite types.
This release has three major pieces intertwined to make up our new and improved photo management tools. Read the post to find out more!
6 easy steps to determine if your rental website needs to be rebuilt
Would you walk around wearing a suit full of holes or drive around in a car with a broken muffler and smashed tail lights? Would you hand out ripped business cards or let your staff attend meetings in their underwear?
If you answered no to all these questions, then why would you allow a sub-par property management website to be online for all potential tenants, clients, investors, partners or associates to see?
With over 50% of businesses not making it past their fifth year, you could say we've passed the grade. We're proud to be growing rapidly and creating great, full-time jobs for the Niagara Region.
Our friends at Padmapper have identified the most expensive places to rent in their first ever Canada Rent Report.
A breakdown of the all the reasons that having a website is vital to rental housing providers and why having a great (not just decent) website is equally as important. http://bit.ly/1TVyFZe
It's common knowledge that the majority of renters now search online when apartment hunting- this isn't a new revelation. We've been told over and over how important it is to have an online presence if you want to attract quality prospects.
Cost Per Lead is an important piece of the marketing and operations cost puzzle. Read on to learn more...
It's time to stop relying on feelings and start focusing on facts. Everyone is looking for an edge. A way to produce better, faster, cheaper results. Read on to learn more about our upcoming series on data, Insights and why you can't afford to rely on the traditional methods of processing information.
AODA is the Accessibility for Ontarians with Disabilities Act.
It aims to ensure that Canadians with disabilities have equal access and opportunity to the world we live in, in all aspects. It also governs the parameters that we have to work with, online.
We're here to help you understand web accessibility and why it's important to make the necessary changes to your website, so you can offer full accessibility to your users.
At LWS, we monitor industry wins and losses on a regular basis. Over the years, we've come to notice 5 big mistakes that are costing property owners time, money and opportunities. We're here to help. Read on to find solutions to the top 5 most common marketing mistakes in the rental industry.
Learn how QR codes can benefit your mobile customers.
Michael Mottola, Technical Director at LWS, discusses the LIFT Sytem.
In the rental industry landlords can also benefit from mobile communication. There are many creative ways to adopt SMS messaging.
Mobile websites are becoming increasingly important tools in our clients’ Internet marketing strategies.
Twitter accounts in Canada grew by 75% in 2010 and that growth presents an opportunity for landlords to engage the nation with micro-blogging.
Canadians are the most wired people in the world! If you're not marketing your apartments online then you're missing out on a huge opportunity.
Blogging is an important component for landlords who are trying to increase their website’s positioning in the search engines. If you don't have the time to write, consider hiring a writer.
Commenting on Peter Mansbridge's keynote speaking performance at FRPO's Awards Gala.
Rent Seeker is helping some of the top landlords discover the power of social media.
What can apartment marketers learn from Cookie Monster's audition tape for Saturday Night Live?
Could customer reviews be influential in a renters purchase decision?
Using Facebook could help you hear valuable feedback from your residents.
Social media is here to stay and landlords are interested, but baffled at how to use these tools in their daily lives.
Mobile friendly websites are all the rage in the apartment industry today as many landlords begin developing mobile friendly websites.