Blog

Where We Share our Knowledge with You

June 20, 2018

posted by: Michael Mottola
News/Blog Photo

LWS Quarterly Dev Recap

Updates & Releases from April - June 2018

Updates & Releases from April - June 2018

June 19, 2018

posted by: Rick Pelletier
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Feature Showcase #6: Forms Manager

LIFT's new Forms Manager allows for far more functionality and customization in the interactive forms on your website.

LIFT's new Forms Manager allows for far more functionality and customization in the interactive forms on your website.

June 08, 2018

posted by: Nick Brummer
News/Blog Photo

Tips to Achieve a Positive Online Reputation

Your reputation is priceless, but it's hard to shed a bad reputation once one has been established for you.

Your reputation is priceless, but it's hard to shed a bad reputation once one has been established for you.

May 29, 2018

posted by: Rick Pelletier
News/Blog Photo

Feature Showcase #5: Waiting List Module

Learn about LIFT's Waiting List feature to help you avoid losing potential leads when your suites are unavailable.

Learn about LIFT's Waiting List feature to help you avoid losing potential leads when your suites are unavailable.

May 25, 2018

posted by: Allie Langohr
News/Blog Photo

Things Your Designer Wants You to Know

A list of important tips about time-tested best practices, as well as changing design and functional trends for 2018 and beyond, to help make your best property management website!

A list of important tips about time-tested best practices, as well as changing design and functional trends for 2018 and beyond, to help make your best property management website!

March 28, 2018

posted by: Josh Lipton
News/Blog Photo

The Cost of Poor Marketing

Compelling numbers taken from a real-life case study to help you put your marketing efforts into perspective!

Compelling numbers taken from a real-life case study to help you put your marketing efforts into perspective!

March 27, 2018

posted by: Michael Mottola
News/Blog Photo

Feature Showcase #4: Intranet Module

A basic and handy portal within the LIFT System for organizing and sharing documents and posts within your team.

A basic and handy portal within the LIFT System for organizing and sharing documents and posts within your team.

March 27, 2018

posted by: Michael Mottola
News/Blog Photo

LWS Quarterly Dev Recap

Updates & Releases from January - March 2018

Updates & Releases from January - March 2018

February 27, 2018

posted by: Josh Lipton
News/Blog Photo

What Is Adwords and What Can It Do for You?

Have you ever wondered why Google is worth almost 750 Billion with a capital "B"? The easy answer is Advertising, which accounts for over 90% of their revenue. AdWords, along with YouTube, makes up the majority of Google's advertising business. Most people have at least heard of Youtube, as over 300 hours of video are uploaded every minute. However, AdWords is less understood.   So…what is AdWords?   When you create a Google search, you receive two kinds of results: Organic and Paid. Despite their name, organic results are not overpriced, farm-to-table ad links from Whole Foods. No, Organic results are the "natural" results that Google's algorithm thinks is most relevant given the keywords you've searched for.   Paid results, meanwhile, are more self explanatory: They are the links that would not otherwise be at the...
Have you ever wondered why Google is worth almost 750 Billion with a capital "B"? The easy answer is Advertising, which accounts for over 90% of their revenue. AdWords, along with YouTube, makes up the majority of Google's advertising business. Most people have at...

February 26, 2018

posted by: Michael Mottola
News/Blog Photo

Feature Showcase #3: Documents Module

Learn about one feature that helps you publish and organize publicly available documents on your website. The Documents Module is a lighter-weight module compared to others in terms of its overall functionality. Managing documents isn't exactly the most fun task to do, but don't let the laborious points outweigh the practical ones. After all, you might have some files that would be handy to have people download from your website. Whether it's forms, manuals, policies or reports you need to publish, the Documents module provides a convenient way to upload and organize documents that you need shared on your website. Features include: Uploading any type of files or URLs as documents Creating and managing categories Tagging and managing files within a category Setting publish dates in the future to make documents available on certain...
Learn about one feature that helps you publish and organize publicly available documents on your website. The Documents Module is a lighter-weight module compared to others in terms of its overall functionality. Managing documents isn't exactly the most fun task to do,...

January 29, 2018

posted by: Allie Langohr
News/Blog Photo

Are Single Property Websites Right for You?

If you're managing multiple properties, finding engaging and unique ways to have them stand out against millions of other listings is a constant battle. Many landlords and property managers are turning to single property websites to help their properties be seen and to quickly reduce their vacancies. Think you could benefit from a single property website? We're here to help you determine if a single property website is right for you.   Do you have a functional and updated website that lists all of your properties? Multi-property websites help to build your brand, reputation, and online presence. Having a strong foundation in each of these areas is beneficial to the success of a single property website. If you have excelled in these areas already, then it may be worth investing in single property websites that will feature select properties and show them off in...
If you're managing multiple properties, finding engaging and unique ways to have them stand out against millions of other listings is a constant battle. Many landlords and property managers are turning to single property websites to help their properties be seen and to...

January 29, 2018

posted by: Michael Mottola
News/Blog Photo

Feature Showcase #2: User Property Permissions

Control who has access to manage each property in your portfolio This is the second post of our new series to showcase and highlight our favourite features, as well as the lesser known abilities of our software platform. If you have not read the first post, I recommend it, as it kicks off this series and talks about our basic permission system. It can be found here: https://www.landlordwebsolutions.com/blogs/feature-showcase-intro-and-user-permissions This post is about our advanced user permissions, which is a premium module and is considered to be a power user feature. It might also be an important feature for property management companies who need to give access to people outside their main account without providing access to their entire portfolio. This helps allow property managers or marketing staff to update prices and manage property content for just the...
Control who has access to manage each property in your portfolio This is the second post of our new series to showcase and highlight our favourite features, as well as the lesser known abilities of our software platform. If you have not read the first post,...

January 23, 2018

posted by: Michael Mottola
News/Blog Photo

LWS Quarterly Dev Recap

Updates & Releases from October - December 2017

Updates & Releases from October - December 2017

December 13, 2017

posted by: Michael Mottola
News/Blog Photo

New LIFT Insights Released

A Revamped and Improved Analytics and Reporting Experience

A Revamped and Improved Analytics and Reporting Experience

November 23, 2017

posted by: Michael Mottola
News/Blog Photo

Feature Showcase Introduction

First episode of our multi-part series showcasing the tools we've built for you LWS was first established over seven years ago. We identified a need in this industry and set forth on a mission to help companies and owners enhance and manage their marketing needs. We started with a very small set of tools to help landlords and property owners manage their basic property information, descriptions, suites and photos that controlled their new websites built by our very small team at the time. This was the genesis of the LIFT System; the start of the platform that LIFT has become. Over the years, we've learned many things, encountered many different problems and identified many solutions to help our customers run their businesses more effectively. We've always tried to create flexible solutions, taking feedback from our customers, using our own expertise, gathering...
First episode of our multi-part series showcasing the tools we've built for you LWS was first established over seven years ago. We identified a need in this industry and set forth on a mission to help companies and owners enhance and manage their marketing needs. We...

November 22, 2017

posted by: Allie Langohr
News/Blog Photo

How to Improve Your Social Media Presence by Helping Others

LWS partner company Zumper recently announced that they are partnering with Facebook to revamp the lacking rental market of Facebook Marketplace. This partnership caters to the record 110 million Americans who rely on renting, yet have to deal with the pains of finding a good listing site. Facebook users in America will now have access to millions of properties posted on Zumper and its sister-site PadMapper. This includes instantaneous updates through the Facebook App, a change we hope to see in Canada soon! This incredible partnership re-emphasizes the need to incorporate social media marketing in your rental property business. We've talked about this significance before, but the explicit partnership between Zumper and Facebook highlights some important details about the changing nature of social media networking and marketing. Today's lesson is all about the...
LWS partner company Zumper recently announced that they are partnering with Facebook to revamp the lacking rental market of Facebook Marketplace. This partnership caters to the record 110 million Americans who rely on renting, yet have to deal with the pains of finding a...

September 28, 2017

posted by: Michael Mottola
News/Blog Photo

LIFT System Release Notes

Updates & Releases from July - September 2017

Updates & Releases from July - September 2017

August 16, 2017

posted by: Josh Lipton
News/Blog Photo

Online Reviews - Are you asking the right people? (Are you asking at all?)

  Almost every online search starts at the same place: Google.   Whether you're looking for the name of the actor from Game of Thrones, or the nearest gluten-free bakery near you, Google is the first place people normally go when they have a question and need an answer. When renters are searching for a new home, they start there.   While a professionally designed website is imperative for effectively communicating and marketing online, it is also important to make a good first impression on the search engine results page. Using Google Reviews on the results page to promote your business and trustworthiness is a key factor in gaining a better page rank and increasing your website traffic.   If you were to Google your business, you'd likely see the Google Places information, which can include user reviews that you might not have been aware...
  Almost every online search starts at the same place: Google.   Whether you're looking for the name of the actor from Game of Thrones, or the nearest gluten-free bakery near you, Google is the first place people normally go when they have a question and...

June 27, 2017

posted by: Michael Mottola
News/Blog Photo

Canada's Anti-Spam Legislation: CASL

CASL is about to enter its final phase of a multi-year rollout of Canada's Anti-Spam Legislation that began in 2010.

On July 1st, Canada is turning 150! It's also when some of the toughest spam laws around the world come into full effect.

CASL is about to enter its final phase of a multi-year rollout of Canada's Anti-Spam Legislation that began in 2010. On July 1st, Canada is turning 150! It's also when some of the toughest spam laws around the world come into full effect.

June 27, 2017

posted by: Michael Mottola
News/Blog Photo

LWS Dev Release Notes

Updates & Releases from April - June 2017

Updates & Releases from April - June 2017

March 23, 2017

posted by: Josh Lipton
News/Blog Photo

8 Metrics for the Savvy Rental Marketer

Digital marketing has changed the way prospects search for rentals. While there are countless metrics you could look at and compare, here are the most important, top-line numbers that you should be tracking and comparing.

Digital marketing has changed the way prospects search for rentals. While there are countless metrics you could look at and compare, here are the most important, top-line numbers that you should be tracking and comparing.

March 23, 2017

posted by: Michael Mottola
News/Blog Photo

LIFT System Release Notes

Updates & Releases from January - March 2017

Updates & Releases from January - March 2017

February 27, 2017

posted by: Places4Students.com
News/Blog Photo

The Rise of the Mobile Renter in Student Housing

Mobile phones have come a long way in just under ten years. Remember the days of having to hit a numeric keypad three consecutive times just to type a single character for a text message?

Mobile phones have come a long way in just under ten years. Remember the days of having to hit a numeric keypad three consecutive times just to type a single character for a text message?

December 15, 2016

posted by: Michael Mottola
News/Blog Photo

LIFT System Release Notes

Updates and Releases from October - December 2016.

Updates and Releases from October - December 2016.

December 11, 2016

posted by: LeighAnn Frommann
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Your Rental Property Logo: What to Consider

It might seem daunting, but creating a new logo is an exciting thing! Not sure where to start? We can help!

It might seem daunting, but creating a new logo is an exciting thing! Not sure where to start? We can help!

November 21, 2016

posted by: Jason Leonard
News/Blog Photo

The Problem with Data

You've likely read many articles about the benefits of data within business and you understand how useful it can be in your decision making processes. The problem is, data can also be used just as easily to mislead you. 

You've likely read many articles about the benefits of data within business and you understand how useful it can be in your decision making processes. The problem is, data can also be used just as easily to mislead you. 

October 25, 2016

posted by: Josh Lipton
News/Blog Photo

Data Dump: Don’t turn your goldmine into a landfill

As consumers living in the 21st Century, we're hyper-aware of squandering resources. What many fail to recognize is that data is also a very valuable resource, in the way of evaluating and adjusting our daily strategies. But, more often than not, the data you have access to is completely going to waste.

As consumers living in the 21st Century, we're hyper-aware of squandering resources. What many fail to recognize is that data is also a very valuable resource, in the way of evaluating and adjusting our daily strategies. But, more often than not, the data you have...

October 21, 2016

posted by: Max Steinman
News/Blog Photo

The Key Components of a Sound Lease Up Marketing Strategy

The Real Estate development market in Canada is changing rapidly. With Canada's predictably steady and low-interest rate environment, many residential developers who have traditionally built condominium buildings are turning their focus to purpose-built rentals. The low cost of money is allowing developers to hold affordable loans through multi-year construction projects, which is providing the opportunity to capitalize on the long-term upside of building rental properties. As a result, companies that have never built a rental property or haven't built one in 30+ years are starting to build condo-quality apartment buildings.

It was approximately 30 years ago since we saw the last apartment development boom in cities like Toronto and marketing for lease-ups has changed dramatically in the last 30 years. Below is a guide with the key components of a modern lease-up marketing strategy:

The Real Estate development market in Canada is changing rapidly. With Canada's predictably steady and low-interest rate environment, many residential developers who have traditionally built condominium buildings are turning their focus to purpose-built rentals. The low cost...

October 11, 2016

posted by: Yahoo Finance - ca.finance.yahoo.com
News/Blog Photo

Renting is increasingly becoming the best option

Moshe Milevsky has noticed a change of attitude in the 20-somethings he teaches in his finance class at York University's Schulich School of Business in Toronto. "I have 90 students in the class and I was discussing home ownership. They view [it] as something unattainable. It's almost as if they've sort of given up on that idea," he says. With semi-detached houses in Toronto averaging close to $800,000 and detached going for $1.2 million, it's not surprising that young Torontonians might have trouble envisioning getting into the market at any level. The sympathetic would include other wanna-be homeowners who have watched the affordable pockets of the Greater Toronto Area (GTA) close up as the city's home prices have risen more than 15 per cent over the past year alone, and roughly doubled over the past decade. Continue reading on Yahoo...
Moshe Milevsky has noticed a change of attitude in the 20-somethings he teaches in his finance class at York University's Schulich School of Business in Toronto. "I have 90 students in the class and I was discussing home ownership. They view [it] as something...

September 21, 2016

posted by: Michael Mottola
News/Blog Photo

LIFT System Release Notes

Updates and Releases from July - September 2016

Updates and Releases from July - September 2016

September 13, 2016

posted by: David Koski
News/Blog Photo

8 Mistakes To Avoid When Building Your Rental Website

So you've decided it's time to invest in a new website for your rental properties, congrats! There are many options for website building and choosing to invest your time and money into updating your online presence is a great first step. While many companies are excited to present themselves in a new way to their online and mobile prospects, the final result can sometimes be disappointing. Why? Because companies often make critical, but easy-to-avoid mistakes within the build process.

So you've decided it's time to invest in a new website for your rental properties, congrats! There are many options for website building and choosing to invest your time and money into updating your online presence is a great first step. While many companies are excited...

August 31, 2016

posted by: Robyn Scobie
News/Blog Photo

Are Your Bad Apartment Pics Deterring Renters?

Selfies. Photobombs. Headshots. Snapchats. Profile Pictures. We live in a highly visual world where our pictures share our stories, allow people into our lives and create lasting memories that we can review time and time again with the simple click of a button. They help us visualize the moment, the people, the feeling. While we indulge ourselves in our daily lives with capturing and surrounding ourselves in photos, preserving the details of our day, we often forget that this isn't just a trend, it's become a way of life, an expectation.

Selfies. Photobombs. Headshots. Snapchats. Profile Pictures. We live in a highly visual world where our pictures share our stories, allow people into our lives and create lasting memories that we can review time and time again with the simple click of a button. They help us...

August 05, 2016

posted by: Jason Leonard
News/Blog Photo

Let's Get Specific

Why Suite Specific Photos Outperform Generic Photos

Shopping for a new apartment today should be as easy as booking a luxury vacation online. With the tools available to landlords, renters should be able to (in theory) rent an apartment sight unseen and feel confident about what they are leasing.  One of the biggest challenges for renters with the influx of online ads in recent years...

Why Suite Specific Photos Outperform Generic Photos Shopping for a new apartment today should be as easy as booking a luxury vacation online. With the tools available to landlords, renters should be able to (in theory) rent an apartment sight unseen and feel confident about...

July 25, 2016

posted by: LWS Team
News/Blog Photo

Level Up Your Suite Pics!

The team at LWS is very excited to announce that have just released a major upgrade to our Photo Management tools!

Available to all customers using the LIFT System. You can login right now to start taking advantage of the new features.

And even more thrilling, is the release of a Suites Photo Manager! Allowing you to upload photos for specific suites or suite types.

This release has three major pieces intertwined to make up our new and improved photo management tools. Read the post to find out more!

The team at LWS is very excited to announce that have just released a major upgrade to our Photo Management tools! Available to all customers using the LIFT System. You can login right now to start taking advantage of the new features. And even more thrilling, is the...

July 19, 2016

posted by: Max Steinman
News/Blog Photo

Does Your Website Suck?

6 easy steps to determine if your rental website needs to be rebuilt

Would you walk around wearing a suit full of holes or drive around in a car with a broken muffler and smashed tail lights? Would you hand out ripped business cards or let your staff attend meetings in their underwear?

If you answered no to all these questions, then why would you allow a sub-par property management website to be online for all potential tenants, clients, investors, partners or associates to see?   

 

6 easy steps to determine if your rental website needs to be rebuilt Would you walk around wearing a suit full of holes or drive around in a car with a broken muffler and smashed tail lights? Would you hand out ripped business cards or let your staff attend meetings in...

July 12, 2016

posted by: Landlord Web Solutions
News/Blog Photo

It's Our Birthday!

With over 50% of businesses not making it past their fifth year, you could say we've passed the grade.  We're proud to be growing rapidly and creating great, full-time jobs for the Niagara Region.

With over 50% of businesses not making it past their fifth year, you could say we've passed the grade.  We're proud to be growing rapidly and creating great, full-time jobs for the Niagara Region.

July 06, 2016

posted by: Padmapper - blog.padmapper.com
News/Blog Photo

Padmapper Canada Rent Report

Our friends at Padmapper have identified the most expensive places to rent in their first ever Canada Rent Report. 

Our friends at Padmapper have identified the most expensive places to rent in their first ever Canada Rent Report. 

June 08, 2016

posted by: RHB Magazine - By David Gargaro, in collaboration with Max Steinman (LWS)
News/Blog Photo

Your Online Presence (or lack of one) is Costing You

A breakdown of the all the reasons that having a website is vital to rental housing providers and why having a great (not just decent) website is equally as important. http://bit.ly/1TVyFZe

A breakdown of the all the reasons that having a website is vital to rental housing providers and why having a great (not just decent) website is equally as important. http://bit.ly/1TVyFZe

March 21, 2016

posted by: Max Steinman
News/Blog Photo

The 3 Reasons I love Retargeting for the Rental Industry

Have you ever gone online to book a flight or a car rental and noticed that for days, and even weeks after, you see banner ads from Air Canada and Enterprise on almost every single website you visit? The same goes for your searches for hotels, insurance companies, furniture stores, and banks. These businesses that are figuratively "stalking" you around the web have discovered the great power of retargeting.   What is Retargeting? Retargeting allows you to market exclusively to the people who have already visited your website. You may have also heard the term "remarketing". Remarketing traditionally refers to email-marketing campaigns; however, it is now synonymous with retargeting, thanks to Google. If you own or manage rental communities and apartments and you have a rental website, there is nothing holding you back from replicating the same...
Have you ever gone online to book a flight or a car rental and noticed that for days, and even weeks after, you see banner ads from Air Canada and Enterprise on almost every single website you visit? The same goes for your searches for hotels, insurance companies, furniture...

January 19, 2016

posted by: Malcolm Mo
News/Blog Photo

4 Reasons Your Rental Website Beats Any Listing Site

It's common knowledge that the majority of renters now search online when apartment hunting- this isn't a new revelation. We've been told over and over how important it is to have an online presence if you want to attract quality prospects.

It's common knowledge that the majority of renters now search online when apartment hunting- this isn't a new revelation. We've been told over and over how important it is to have an online presence if you want to attract quality prospects.

December 03, 2015

posted by: Max Steinman
News/Blog Photo

How Much is an Online Rental Lead Worth?

Cost Per Lead is an important piece of the marketing and operations cost puzzle. Read on to learn more...

Cost Per Lead is an important piece of the marketing and operations cost puzzle. Read on to learn more...

October 26, 2015

posted by: Jason Leonard
News/Blog Photo

Instincts vs. Insights

It's time to stop relying on feelings and start focusing on facts. Everyone is looking for an edge. A way to produce better, faster, cheaper results. Read on to learn more about our upcoming series on data, Insights and why you can't afford to rely on the traditional methods of processing information.

It's time to stop relying on feelings and start focusing on facts. Everyone is looking for an edge. A way to produce better, faster, cheaper results. Read on to learn more about our upcoming series on data, Insights and why you can't afford to rely on the traditional...

October 14, 2015

posted by: Michael Mottola
News/Blog Photo

Web Accessibility and what you NEED to know about AODA

AODA is the Accessibility for Ontarians with Disabilities Act.

It aims to ensure that Canadians with disabilities have equal access and opportunity to the world we live in, in all aspects. It also governs the parameters that we have to work with, online. 

We're here to help you understand web accessibility and why it's important to make the necessary changes to your website, so you can offer full accessibility to your users.

AODA is the Accessibility for Ontarians with Disabilities Act. It aims to ensure that Canadians with disabilities have equal access and opportunity to the world we live in, in all aspects. It also governs the parameters that we have to work with, online...

September 15, 2015

posted by: Max Steinman
News/Blog Photo

5 Common Marketing Mistakes in the Rental Industry

At LWS, we monitor industry wins and losses on a regular basis. Over the years, we've come to notice 5 big mistakes that are costing property owners time, money and opportunities. We're here to help. Read on to find solutions to the top 5 most common marketing mistakes in the rental industry. 

At LWS, we monitor industry wins and losses on a regular basis. Over the years, we've come to notice 5 big mistakes that are costing property owners time, money and opportunities. We're here to help. Read on to find solutions to the top 5 most common marketing mistakes...

May 18, 2012

posted by: Carissa Drohan-Jennings

What Mitch Joel Taught Me About Mobile Marketing

Mitch Joel, best-selling author of Six Pixels of Separation and president of Twist Image, was the keynote speaker at Landlord WEBCON 2012 in Toronto.  Mitch delivered an amazing presentation on Mobile Marketing, which really managed to drive home the point that mobile devices are ubiquitous in today's society, and that marketers and landlords need to figure out how to incorporate them into their marketing plan. It was evident that the entire audience of landlords attendees were aware that mobile devices are going to be the main way we surf the internet in as little as two years, but it was also clear that there is confusion about how to incorporate this device into a marketing program. “This is the first time in history that marketers are behind customers in adopting technology to market products,” Mitch commented.  It’s a revolutionary change and many are...
Mitch Joel, best-selling author of Six Pixels of Separation and president of Twist Image, was the keynote speaker at Landlord WEBCON 2012 in Toronto.  Mitch delivered an amazing presentation on Mobile Marketing, which really managed to drive home the point that mobile...

February 17, 2012

posted by: Carissa Drohan-Jennings

Announcing Landlord Web Con Vancouver

Landlord WebCon was such a hit last year that the crew has decided to take the event on the road.  On February 29th, 2012 Landlord WebCon will be presenting a half-day event at the Hyatt Regency Vancouver.  For tickets, please visit www.landlordwebcon.ca/vancouver. I will be presenting on the topic of Content Marketing, and how it can develop cost-effective traffic to your website.  Other guest speakers include Steve Ballantyne from Neighbourhood Buzz, who will be discussing online reputation management.  Richard Brown from MyIdealHome Network will be co-presenting with Darren Henry from Gottarent.com on the topic of challenges that landlords will face in 2012.  There will also be a panel style presentation which will feature landlords and consultants from the industry. It should be a great event, so order your tickets today!
Landlord WebCon was such a hit last year that the crew has decided to take the event on the road.  On February 29th, 2012 Landlord WebCon will be presenting a half-day event at the Hyatt Regency Vancouver.  For tickets, please visit www.landlordwebcon.ca/vancouver...

November 09, 2011

posted by: Carissa Drohan-Jennings

Is Blackberry Really The Top Brand In Canada's Mobile Market?

A new study done by Ipsos Reid reports that Blackberry holds approximately 40% of the Canadian market share for Smartphones, Apple is second with approximately 25% and all other types of Smartphones, including Samsung, LG, Motorolla and Sony make up the rest.  As apartment marketers we must be careful about making quick marketing decision based on this data alone, as the overall market share numbers may not reflect the apartment industry’s true data.   When comparing the mobile visitor statistics from 11 of our clients, I discovered that visitors to rental website predominantly come from iPhone users.  In fact, there is a huge difference in the visitor profiles from the Ipsos Reid market share results.  iPhone users accounted for an average of 59% of rental traffic, followed by android devices with 35% and lastly Blackberry with only 6%. There may be many...
A new study done by Ipsos Reid reports that Blackberry holds approximately 40% of the Canadian market share for Smartphones, Apple is second with approximately 25% and all other types of Smartphones, including Samsung, LG, Motorolla and Sony make up the rest.  As apartment...

October 25, 2011

posted by: Carissa Drohan-Jennings

Landlords Can Now Update Google Maps With Amenities and Building Locations

Google recently released Map Maker, which is an interactive tool that allows everyday people to update Google Maps.  Now anyone with a Google account can add new streets, trails and landmarks to the map system.  This includes points of interest, shopping and most importantly for landlords apartment buildings and amenities. The number one factor that renters consider when choosing an apartment is its location, and now Google maps can help landlords highlight their building’s location, creating a competitive advantage.  By adding points of interest, shopping centres, gyms, movie theatres, restaurants and other attractions to Google Maps, landlords can now better highlight a building’s relative location to desired amenities. What's even more convenient is that many landlords, including all Landlord Web Solutions clients, have Google maps tied into their...
Google recently released Map Maker, which is an interactive tool that allows everyday people to update Google Maps.  Now anyone with a Google account can add new streets, trails and landmarks to the map system.  This includes points of interest, shopping and most...

August 04, 2011

posted by: Carissa Drohan-Jennings

How Your Google AdWords Campaign Can Benefit From Google's +1 Button

Google has recently introduced a +1 button into its search results.  The new button appears to the right of each indexed page within the Google search engine. This new tool has been designed to allow users to mark content that they like, so that they can share their recommendations with their contacts and friends.  As Google puts it, it allows users to say to their contacts and friends, ‘this is pretty cool” or “you should check this out”. What’s great about this new tool is that it can apparently help to improve the click through rates (CTR) for Google AdWords campaigns.  Initial tests performed by Google showed that there was an increase in click through rates for ads that displayed these +1 recommendations. This finding stands to reason, as many people trust the recommendations of their friends, family and contacts. So, knowing the...
Google has recently introduced a +1 button into its search results.  The new button appears to the right of each indexed page within the Google search engine. This new tool has been designed to allow users to mark content that they like, so that they can share their...

August 03, 2011

posted by: Carissa Drohan-Jennings

Social Networking: Circles Sets Google+ Apart From Facebook

Many people are wondering what will set Google+ apart from Facebook.  Why would Facebook users choose to switch to another system?  Or why would they use both systems when they do pretty much the same thing? It’s my opinion that some users will make the switch simply because Google+ makes it easier to sort your contacts and control what content they see.  The Circle tool, shown in the image above, lets users drag and drop connections into self made categories, making it easier to manage different kinds of relationships with a number of people. I see great value in Google+’s Circles tool.  As a member of Facebook I have received my fair share of friend requests from people that I am not that close with, each time I am faced with a dilemma, “Should I accept their request or ignore it?” I’m a pretty open person, but to me Facebook has...
Many people are wondering what will set Google+ apart from Facebook.  Why would Facebook users choose to switch to another system?  Or why would they use both systems when they do pretty much the same thing? It’s my opinion that some users will make the switch...

July 08, 2011

posted by: Carissa Drohan-Jennings

How To Write Apartment Building Description That Sells

The calibre of copy that appears on the building listing page of a rental website can help to increase leads.  So, when writing a building description it’s important to keep in mind that you’re trying to sell the renter a lifestyle, not just an apartment.  A renter is looking for their next home and they need to be able to see that your unit is the best fit for them. Putting some extra effort into writing the perfect building description can help to set your building apart from other units in the area, and will allow your website visitors to see what life at the property could be like.   Below are two examples of building descriptions that I wrote.  Both contain the same factual information, but each is different in how it delivers that information to the reader.  Which ad persuades you more?   Sample Ad 1.   Sample Ad 2...
The calibre of copy that appears on the building listing page of a rental website can help to increase leads.  So, when writing a building description it’s important to keep in mind that you’re trying to sell the renter a lifestyle, not just an apartment. ...

June 17, 2011

posted by: Carissa Drohan-Jennings

Does Attractiveness Matter In Website Design

According to HubSpot.com, 76% of web users feel that the most important part of a company’s website design should be easy to find content.  More interestingly, the same survey reported that only 10% of customers said they care about a websites overall appearance. This is intrinsically true.  Take any of the successful online companies and compare their aesthetic beauty – Amazon, Ebay, Kijiji – all of these sites aren’t beautiful works of art, they have simply been design to be easy to navigate. Now, this is not to say that a rental website can’t be attractive, but this insight should offer a slight shift in the importance placed on design alone.  Perhaps 76% of the focus of a redesign should be given to content and navigation, as opposed to a beautiful design. It’s really something worth thinking about.  Sometimes the most...
According to HubSpot.com, 76% of web users feel that the most important part of a company’s website design should be easy to find content.  More interestingly, the same survey reported that only 10% of customers said they care about a websites overall appearance...

June 07, 2011

posted by: Carissa Drohan-Jennings

Canada's Smartphone Penetration Is Marginally Higher Than The US

Dispelling any myth that the Canadian market is slower to adapt to mobile technology than that of the US, www.comScore.com announced on June 1, 2011, that Canada has a higher penetration rate of smartphones than its US counterpart. ComScore – a global source for digital marketing intelligence – also announced the introduction of its syndicated mobile measurement service in Canada - comScore MobiLens. MobiLens offers insights into mobile consumers' demographics, behaviours, and device attributes and capabilities, to provide a comprehensive picture of the mobile market. The announcement contained insight into Canadian consumers' mobile behaviour and device usage.  It reported that 37.2 percent of Canadian mobile users (ages 13+) use their device to browse the web, and that Canada's smartphone penetration reached 32.8 percent in March 2011, marginally higher than...
Dispelling any myth that the Canadian market is slower to adapt to mobile technology than that of the US, www.comScore.com announced on June 1, 2011, that Canada has a higher penetration rate of smartphones than its US counterpart. ComScore – a global source for digital...

May 26, 2011

posted by: Carissa Drohan-Jennings

Google AdWords - An Eye-Catching Form Of Advertising

Perhaps this study that I came across really validates why Google AdWords are such an effective form of advertising. Three researches from Cornell University studied the eye movements of users while they used the Google search tool.  A sample of undergraduate students participated in a test to perform 397 searches on Google, while the research team tracked the movement of their eyes.¹   The study produced some interesting results. As seen in the 'heat-map' image below, users focused mostly on the top four listings on the page.  Interestingly enough, that is the same area that Google AdWords appear.     Many landlords do not have the ability to reach the top four positions in Google but purchasing your way to the top through Google AdWords is a great way to gain traffic. Some of our clients have even seen increases to traffic and...
Perhaps this study that I came across really validates why Google AdWords are such an effective form of advertising. Three researches from Cornell University studied the eye movements of users while they used the Google search tool.  A sample of undergraduate students...

April 19, 2011

posted by: Carissa Drohan-Jennings

QR Codes Spotted In Toronto!

QR codes are a great addition to signage.  Their ability to link cell phone users to additional content allows them to add further depth to advertising.  This past weekend I spotted some QR codes in Toronto at the Tim Burton art exhibit at TIFF (the Toronto International Film Festival).  The codes were used to link viewers to additional audio content, which provided a background about the exhibit pieces.  I was excited to use the technology, but as I scanned my first code I noticed that many people in the area were watching me.  It seems that a lot of individuals still don't know what a QR code is or how it works.  So, I started to do a little, unofficial market research, and I tried to figure out if there were any demographic trends among these voyeurs. What I came to determine is that the younger audience (18 – 35) knew what I was doing, as...
QR codes are a great addition to signage.  Their ability to link cell phone users to additional content allows them to add further depth to advertising.  This past weekend I spotted some QR codes in Toronto at the Tim Burton art exhibit at TIFF (the Toronto...

April 15, 2011

posted by: Carissa Drohan-Jennings

Apartment Videos Can Be Funny and Effective

Laughter is the best medicine.  It strengthens our immune systems, lowers stress levels and boosts our spirits.  I love a good laugh and I try to have one at least once a day.  That’s probably why I love the videos that Keystone Property Management has developed.  You can visit their site at www.keyprop.com. I give a huge round of applause to Keystone for their ability to really understand video marketing.  These webisodes are definitely viral material.  They’re creative but they still don’t lose sight of the company’s branding and marketing message.  Keystone’s dedication to service comes through loud and clear.  Keystone’s target audience are students who attend Queens University, and these videos will definitely identify resonate with that target market. Since funny videos are most likely to go viral on...
Laughter is the best medicine.  It strengthens our immune systems, lowers stress levels and boosts our spirits.  I love a good laugh and I try to have one at least once a day.  That’s probably why I love the videos that Keystone Property Management has...

April 01, 2011

posted by: Carissa Drohan-Jennings

Google Analytics Can Help Make The Perfect Recipe

I’ll be speaking about analytics at the upcoming Landlord Web Con 2011, and it’s got me thinking a lot about the applications of Google Analytics for landlords.  Many landlords know that they should be using the program, but they don’t know how the results can help them make actionable decisions.  That’s what I’ll be trying to help clarify in my presentation. I’m starting to use the analogy of creating a new recipe to explain its importance.  If you were to think of yourself as a chef who is trying to come up with the perfect recipe, you’d start off with some basic food groups – protein, starch and maybe vegetables.  Now, these elements can be combined in many different ways to come up with the perfect dish.  It’s all a matter of playing around with them to see what works and what doesn’t. The same is...
I’ll be speaking about analytics at the upcoming Landlord Web Con 2011, and it’s got me thinking a lot about the applications of Google Analytics for landlords.  Many landlords know that they should be using the program, but they don’t know how the results...

March 17, 2011

posted by: Carissa Drohan-Jennings

Apartment Website Design with Carissa

Many people know me as the Marketing and Communications Director at Landlord Web Solutions, but what few realize is that I also have an extensive background in graphic design.  During my 5-year employment at Skyline, I was responsible for satisfying all of their graphic design needs.  I designed everything from promotional material, to signage, to online graphics.  In fact, my graphical and creative contributions helped them to win the FRPO award for corporate branding in 2009.  With this experience behind me, it was just a matter of time before I started to put my design talents to use creating websites. Things have certainly been busy here around the office, and we’ve been receiving an influx of rental and mobile website orders.  The increase in business is great, but it makes it hard for David – our Creative Director – to keep up with the...
Many people know me as the Marketing and Communications Director at Landlord Web Solutions, but what few realize is that I also have an extensive background in graphic design.  During my 5-year employment at Skyline, I was responsible for satisfying all of their graphic...

February 22, 2011

posted by: Carissa Drohan-Jennings

Appealing to Mobile Savvy Renters

I was watching a great webinar yesterday on the value of mobile technology.  It discussed how adopting certain mobile technology into your marketing mix could enhance a customer’s brand experience.  During the presentation the speaker brought up an excellent point that is often overlooked – you should first make sure that your product appeals to a mobile audience before marketing to them.  In our case it means that we should first determine if a mobile savvy user would be happy living in the apartment buildings that we're marketing.  Does the product cater to the lifestyle of the renter?  The first thing that comes into my mind is signal strength.  Can a renter have strong signal strength in their unit and around the building?  Most mobile users are fanatical and they are attached to their cell phones.  They use them everywhere they...
I was watching a great webinar yesterday on the value of mobile technology.  It discussed how adopting certain mobile technology into your marketing mix could enhance a customer’s brand experience.  During the presentation the speaker brought up an excellent...

February 14, 2011

posted by: Carissa Drohan-Jennings

Social Media Is Not A Fad - It's An Evolution of Online Communication

Social media is not a fad; it's simply an evolution in online communication - it's a trend and a way of life. Let me start off by clearly defining the difference between a fad and a trend.  A fad is defined as a short-term, fleeting interest in a product or event, whereas a trend is a long-term preoccupation with something.  A trend has the staying power to endure the test of time.  Social media is a trend and here's why. Social media is actually not a new concept to the Internet.  Social media in essence is just people gathering together in an online space to share their lives with one another.  They do by sharing their thoughts, opinions, pictures and hobbies in an online space - be it a bulletin board, blog or social media website.  When you look at social media as simply being an online place to communicate then you soon realize that it's been...
Social media is not a fad; it's simply an evolution in online communication - it's a trend and a way of life. Let me start off by clearly defining the difference between a fad and a trend.  A fad is defined as a short-term, fleeting interest in a product or event,...

January 14, 2011

posted by: Michael Mottola

Introduction to the LIFT System

Michael Mottola, Technical Director at LWS, discusses the LIFT Sytem.

Michael Mottola, Technical Director at LWS, discusses the LIFT Sytem.

January 13, 2011

posted by: Jason Leonard

Apartment Website Design - Search Feature

If you visit an average apartment rental website you’ll often see a search feature prominently displayed on their home page or featured in one of their navigation bars.  Search tools can be a great way for customers to sift through a large amount of listings to find their desired criterion, but in some instances they may act negatively towards the overall customer experience.  In fact, they may be overkill for most websites. The worst thing that can happen from a customer’s point of view is to arrive at a null result.  This is frustrating and it also seems like the landlord doesn’t have anything that meets the desired needs.  For this reason alone I caution all of our clients from over-using a search tool.  In fact, if our client is not dealing with a large quantity of rental stock then we advise not to use a search tool. A prime example was...
If you visit an average apartment rental website you’ll often see a search feature prominently displayed on their home page or featured in one of their navigation bars.  Search tools can be a great way for customers to sift through a large amount of listings to find...

January 11, 2011

posted by: Carissa Drohan-Jennings

SMS Text Messaging Makes Our Lives A Little Easier

In the rental industry landlords can also benefit from mobile communication. There are many creative ways to adopt SMS messaging.

In the rental industry landlords can also benefit from mobile communication. There are many creative ways to adopt SMS messaging.

January 06, 2011

posted by: Nick Kenyeres

Mobile Websites and Location Awareness

Mobile websites are becoming increasingly important tools in our clients’ Internet marketing strategies.

Mobile websites are becoming increasingly important tools in our clients’ Internet marketing strategies.

January 05, 2011

posted by: Carissa Drohan-Jennings

Twitter Growing Rapidly In Canada Presents An Opportunity For Landlords

Twitter accounts in Canada grew by 75% in 2010 and that growth presents an opportunity for landlords to engage the nation with micro-blogging.

Twitter accounts in Canada grew by 75% in 2010 and that growth presents an opportunity for landlords to engage the nation with micro-blogging.

January 04, 2011

posted by: Carissa Drohan-Jennings

68 Per cent of the Canadian Population Is Online - Are You?

Canadians are the most wired people in the world! If you're not marketing your apartments online then you're missing out on a huge opportunity.

Canadians are the most wired people in the world! If you're not marketing your apartments online then you're missing out on a huge opportunity.

December 29, 2010

posted by: Carissa Drohan-Jennings

To Blog Or Not To Blog Should Never Be A Question!

Blogging is an important component for landlords who are trying to increase their website’s positioning in the search engines.  If you don't have the time to write, consider hiring a writer.

Blogging is an important component for landlords who are trying to increase their website’s positioning in the search engines.  If you don't have the time to write, consider hiring a writer.

November 24, 2010

posted by: Carissa Drohan-Jennings

Rent Seeker Helps Landlords With Social Media

Rent Seeker is helping some of the top landlords discover the power of social media.

Rent Seeker is helping some of the top landlords discover the power of social media.

November 24, 2010

posted by: Carissa Drohan-Jennings

Cookie Monster Brings Back A Bit Of Nostalgia

What can apartment marketers learn from Cookie Monster's audition tape for Saturday Night Live?

What can apartment marketers learn from Cookie Monster's audition tape for Saturday Night Live?

October 21, 2010

posted by: Carissa Drohan-Jennings

Social Media Is Still A Question Among Landlords

Social media is here to stay and landlords are interested, but baffled at how to use these tools in their daily lives.

Social media is here to stay and landlords are interested, but baffled at how to use these tools in their daily lives.

October 19, 2010

posted by: Jason Leonard

What Are the Hidden Costs Of Advertising on Free Listing Sites

Kijiji and Craigslist are just two examples of free listing websites.    But my question is, are they really free? What value do you place on your time or the time of your employees?  The one drawback to these types of sites is that to remain at the top of the listings you need to update your ad frequently. Let’s say for example you are placing 2 ads each day for your one and two bedroom apartments. For argument sake let’s say updating these ads took on average five minutes to do. That means either you or your employee would be spending about 2.5 hours a month updating these ads. Now for a small property manager that might make sense but what if you own three or more buildings? All of a sudden your cost to update these ads is much the same as paying a specialized, paid listings site.   But I argue there is still another hidden...
Kijiji and Craigslist are just two examples of free listing websites.    But my question is, are they really free? What value do you place on your time or the time of your employees?  The one drawback to these types of sites is that to remain at...

October 14, 2010

posted by: Carissa Drohan-Jennings

Landlords Are Finding The Value In Mobile

Mobile friendly websites are all the rage in the apartment industry today as many landlords begin developing mobile friendly websites.

Mobile friendly websites are all the rage in the apartment industry today as many landlords begin developing mobile friendly websites.