November 23

posted by: Michael Mottola

Feature Showcase Introduction

First episode of our multi-part series showcasing the tools we've built for you LWS was first established over seven years ago. We identified a need in this industry and set forth on a mission to help companies and owners enhance and manage their marketing needs. We started with a very small set of tools to help landlords and property owners manage their basic property information, descriptions, suites and photos that controlled their new websites built by our very small team at the time. This was the genesis of the LIFT System; the start of the platform that LIFT has become. Over the years, we've learned many things, encountered many different problems and identified many solutions to help our customers run their businesses more effectively. We've always tried to create flexible solutions, taking feedback from our customers, using our own expertise, gathering...

November 22

posted by: Allie Langohr

How to Improve Your Social Media Presence by Helping Others

LWS partner company Zumper recently announced that they are partnering with Facebook to revamp the lacking rental market of Facebook Marketplace. This partnership caters to the record 110 million Americans who rely on renting, yet have to deal with the pains of finding a good listing site. Facebook users in America will now have access to millions of properties posted on Zumper and its sister-site PadMapper. This includes instantaneous updates through the Facebook App, a change we hope to see in Canada soon! This incredible partnership re-emphasizes the need to incorporate social media marketing in your rental property business. We've talked about this significance before, but the explicit partnership between Zumper and Facebook highlights some important details about the changing nature of social media networking and marketing. Today's lesson is all about the...

August 16

posted by: Josh Lipton

Online Reviews - Are you asking the right people? (Are you asking at all?)

  Almost every online search starts at the same place: Google.   Whether you're looking for the name of the actor from Game of Thrones, or the nearest gluten-free bakery near you, Google is the first place people normally go when they have a question and need an answer. When renters are searching for a new home, they start there.   While a professionally designed website is imperative for effectively communicating and marketing online, it is also important to make a good first impression on the search engine results page. Using Google Reviews on the results page to promote your business and trustworthiness is a key factor in gaining a better page rank and increasing your website traffic.   If you were to Google your business, you'd likely see the Google Places information, which can include user reviews that you might not have been aware...

June 27

posted by: Michael Mottola

Canada's Anti-Spam Legislation: CASL

CASL is about to enter its final phase of a multi-year rollout of Canada's Anti-Spam Legislation that began in 2010.

On July 1st, Canada is turning 150! It's also when some of the toughest spam laws around the world come into full effect.

March 23

posted by: Josh Lipton

8 Metrics for the Savvy Rental Marketer

Digital marketing has changed the way prospects search for rentals. While there are countless metrics you could look at and compare, here are the most important, top-line numbers that you should be tracking and comparing.

February 27

posted by: Places4Students.com

The Rise of the Mobile Renter in Student Housing

Mobile phones have come a long way in just under ten years. Remember the days of having to hit a numeric keypad three consecutive times just to type a single character for a text message?

November 21

posted by: Jason Leonard

The Problem with Data

You've likely read many articles about the benefits of data within business and you understand how useful it can be in your decision making processes. The problem is, data can also be used just as easily to mislead you. 

October 25

posted by: Josh Lipton

Data Dump: Don’t turn your goldmine into a landfill

As consumers living in the 21st Century, we're hyper-aware of squandering resources. What many fail to recognize is that data is also a very valuable resource, in the way of evaluating and adjusting our daily strategies. But, more often than not, the data you have access to is completely going to waste.

October 21

posted by: Max Steinman

The Key Components of a Sound Lease Up Marketing Strategy

The Real Estate development market in Canada is changing rapidly. With Canada's predictably steady and low-interest rate environment, many residential developers who have traditionally built condominium buildings are turning their focus to purpose-built rentals. The low cost of money is allowing developers to hold affordable loans through multi-year construction projects, which is providing the opportunity to capitalize on the long-term upside of building rental properties. As a result, companies that have never built a rental property or haven't built one in 30+ years are starting to build condo-quality apartment buildings.

It was approximately 30 years ago since we saw the last apartment development boom in cities like Toronto and marketing for lease-ups has changed dramatically in the last 30 years. Below is a guide with the key components of a modern lease-up marketing strategy:

October 11

posted by: Yahoo Finance - ca.finance.yahoo.com

Renting is increasingly becoming the best option

Moshe Milevsky has noticed a change of attitude in the 20-somethings he teaches in his finance class at York University's Schulich School of Business in Toronto. "I have 90 students in the class and I was discussing home ownership. They view [it] as something unattainable. It's almost as if they've sort of given up on that idea," he says. With semi-detached houses in Toronto averaging close to $800,000 and detached going for $1.2 million, it's not surprising that young Torontonians might have trouble envisioning getting into the market at any level. The sympathetic would include other wanna-be homeowners who have watched the affordable pockets of the Greater Toronto Area (GTA) close up as the city's home prices have risen more than 15 per cent over the past year alone, and roughly doubled over the past decade. Continue reading on Yahoo...

September 13

posted by: David Koski

8 Mistakes To Avoid When Building Your Rental Website

So you've decided it's time to invest in a new website for your rental properties, congrats! There are many options for website building and choosing to invest your time and money into updating your online presence is a great first step. While many companies are excited to present themselves in a new way to their online and mobile prospects, the final result can sometimes be disappointing. Why? Because companies often make critical, but easy-to-avoid mistakes within the build process.

August 31

posted by: Robyn Scobie

Are Your Bad Apartment Pics Deterring Renters?

Selfies. Photobombs. Headshots. Snapchats. Profile Pictures. We live in a highly visual world where our pictures share our stories, allow people into our lives and create lasting memories that we can review time and time again with the simple click of a button. They help us visualize the moment, the people, the feeling. While we indulge ourselves in our daily lives with capturing and surrounding ourselves in photos, preserving the details of our day, we often forget that this isn't just a trend, it's become a way of life, an expectation.

August 05

posted by: Jason Leonard

Let's Get Specific

Why Suite Specific Photos Outperform Generic Photos

Shopping for a new apartment today should be as easy as booking a luxury vacation online. With the tools available to landlords, renters should be able to (in theory) rent an apartment sight unseen and feel confident about what they are leasing.  One of the biggest challenges for renters with the influx of online ads in recent years...

July 25

posted by: LWS Team

Level Up Your Suite Pics!

The team at LWS is very excited to announce that have just released a major upgrade to our Photo Management tools!

Available to all customers using the LIFT System. You can login right now to start taking advantage of the new features.

And even more thrilling, is the release of a Suites Photo Manager! Allowing you to upload photos for specific suites or suite types.

This release has three major pieces intertwined to make up our new and improved photo management tools. Read the post to find out more!

July 19

posted by: Max Steinman

Does Your Website Suck?

6 easy steps to determine if your rental website needs to be rebuilt

Would you walk around wearing a suit full of holes or drive around in a car with a broken muffler and smashed tail lights? Would you hand out ripped business cards or let your staff attend meetings in their underwear?

If you answered no to all these questions, then why would you allow a sub-par property management website to be online for all potential tenants, clients, investors, partners or associates to see?   

 

July 12

posted by: Landlord Web Solutions

It's Our Birthday!

With over 50% of businesses not making it past their fifth year, you could say we've passed the grade.  We're proud to be growing rapidly and creating great, full-time jobs for the Niagara Region.

July 06

posted by: Padmapper - blog.padmapper.com

Padmapper Canada Rent Report

Our friends at Padmapper have identified the most expensive places to rent in their first ever Canada Rent Report. 

March 21

posted by: Max Steinman

The 3 Reasons I love Retargeting for the Rental Industry

Have you ever gone online to book a flight or a car rental and noticed that for days, and even weeks after, you see banner ads from Air Canada and Enterprise on almost every single website you visit? The same goes for your searches for hotels, insurance companies, furniture stores, and banks. These businesses that are figuratively "stalking" you around the web have discovered the great power of retargeting.   What is Retargeting? Retargeting allows you to market exclusively to the people who have already visited your website. You may have also heard the term "remarketing". Remarketing traditionally refers to email-marketing campaigns; however, it is now synonymous with retargeting, thanks to Google. If you own or manage rental communities and apartments and you have a rental website, there is nothing holding you back from replicating the same...

January 19

posted by: Malcolm Mo

4 Reasons Your Rental Website Beats Any Listing Site

It's common knowledge that the majority of renters now search online when apartment hunting- this isn't a new revelation. We've been told over and over how important it is to have an online presence if you want to attract quality prospects.

October 26

posted by: Jason Leonard

Instincts vs. Insights

It's time to stop relying on feelings and start focusing on facts. Everyone is looking for an edge. A way to produce better, faster, cheaper results. Read on to learn more about our upcoming series on data, Insights and why you can't afford to rely on the traditional methods of processing information.

October 14

posted by: Michael Mottola

Web Accessibility and what you NEED to know about AODA

AODA is the Accessibility for Ontarians with Disabilities Act.

It aims to ensure that Canadians with disabilities have equal access and opportunity to the world we live in, in all aspects. It also governs the parameters that we have to work with, online. 

We're here to help you understand web accessibility and why it's important to make the necessary changes to your website, so you can offer full accessibility to your users.

September 15

posted by: Max Steinman

5 Common Marketing Mistakes in the Rental Industry

At LWS, we monitor industry wins and losses on a regular basis. Over the years, we've come to notice 5 big mistakes that are costing property owners time, money and opportunities. We're here to help. Read on to find solutions to the top 5 most common marketing mistakes in the rental industry. 

May 18

posted by: Carissa Drohan-Jennings

What Mitch Joel Taught Me About Mobile Marketing

Mitch Joel, best-selling author of Six Pixels of Separation and president of Twist Image, was the keynote speaker at Landlord WEBCON 2012 in Toronto.  Mitch delivered an amazing presentation on Mobile Marketing, which really managed to drive home the point that mobile devices are ubiquitous in today's society, and that marketers and landlords need to figure out how to incorporate them into their marketing plan. It was evident that the entire audience of landlords attendees were aware that mobile devices are going to be the main way we surf the internet in as little as two years, but it was also clear that there is confusion about how to incorporate this device into a marketing program. “This is the first time in history that marketers are behind customers in adopting technology to market products,” Mitch commented.  It’s a revolutionary change and many are...

February 17

posted by: Carissa Drohan-Jennings

Announcing Landlord Web Con Vancouver

Landlord WebCon was such a hit last year that the crew has decided to take the event on the road.  On February 29th, 2012 Landlord WebCon will be presenting a half-day event at the Hyatt Regency Vancouver.  For tickets, please visit www.landlordwebcon.ca/vancouver. I will be presenting on the topic of Content Marketing, and how it can develop cost-effective traffic to your website.  Other guest speakers include Steve Ballantyne from Neighbourhood Buzz, who will be discussing online reputation managment.  Richard Brown from MyIdealHome Network will be co-presenting with Darren Henry from Gottarent.com on the topic of challenges that landlords will face in 2012.  There will also be a panel style presentation which will feature landlords and consultants from the industry. It should be a great event, so order your tickets today!

November 09

posted by: Carissa Drohan-Jennings

Is Blackberry Really The Top Brand In Canada's Mobile Market?

A new study done by Ipsos Reid reports that Blackberry holds approximately 40% of the Canadian market share for Smartphones, Apple is second with approximately 25% and all other types of Smartphones, including Samsung, LG, Motorolla and Sony make up the rest.  As apartment marketers we must be careful about making quick marketing decision based on this data alone, as the overall market share numbers may not reflect the apartment industry’s true data.   When comparing the mobile visitor statistics from 11 of our clients, I discovered that visitors to rental website predominantly come from iPhone users.  In fact, there is a huge difference in the visitor profiles from the Ipsos Reid market share results.  iPhone users accounted for an average of 59% of rental traffic, followed by android devices with 35% and lastly Blackberry with only 6%. There may be many...

October 25

posted by: Carissa Drohan-Jennings

Landlords Can Now Update Google Maps With Amenities and Building Locations

Google recently released Map Maker, which is an interactive tool that allows everyday people to update Google Maps.  Now anyone with a Google account can add new streets, trails and landmarks to the map system.  This includes points of interest, shopping and most importantly for landlords apartment buildings and amenities. The number one factor that renters consider when choosing an apartment is its location, and now Google maps can help landlords highlight their building’s location, creating a competitive advantage.  By adding points of interest, shopping centres, gyms, movie theatres, restaurants and other attractions to Google Maps, landlords can now better highlight a building’s relative location to desired amenities. What's even more convenient is that many landlords, including all Landlord Web Solutions clients, have Google maps tied into their...

October 12

posted by: Carissa Drohan-Jennings

Looking Forward To The Rest Of 2011

Well, we’re heading into the middle of Fall and things are busy here at Landlord Web Solutions.  We’ve seen an onslaught of companies signing up to develop their new websites with us and for great reason. Our past clients are continuing to see a rise in their emails and overall website statistics across the board.  Our latest website launch was Osgoode Properties, and they’ve seen a dramatic increase in online leads. In a few more months we will do a case study on their success, so stay tuned. We have also recently completed a city-based apartment website for St. Catharines, Ontario for Panoramic Properties.  StCatharinesApartmentRental.com details the St Catharines rental market and provides renters with various moving tips, but more importantly it’s providing Panoramic Properties with an increased advertising reach and quality backlinks to...

August 19

posted by: Carissa Drohan-Jennings

Google Engaged Me!

Last week I attended the Google Engage Conference in Toronto.  The event was held at the Carlu on the corner of Yonge and College, and the venue was spectacular.  Online marketing professionals across Ontario gathered to hear insights, tips and future predictions from many Google Canada speakers, including the keynote from Chris O'Neill, Google Canada's Country Director. You can read and learn about the three predictions Chris O'Neill made for the coming year in our three part article series: Prediction 1:The Zero Moment Of Truth Is The New Battleground   Prediction 2:Local Search Matters More Than Ever Prediction 3:Mobile Is The New Key Interface   Some juicy Canadian statistics and quotes from the day include: “The shopping experience on mobile will eventually be better than desktop” “Within 18 months 15%-30% of traffic will be...

August 04

posted by: Carissa Drohan-Jennings

How Your Google AdWords Campaign Can Benefit From Google's +1 Button

Google has recently introduced a +1 button into its search results.  The new button appears to the right of each indexed page within the Google search engine. This new tool has been designed to allow users to mark content that they like, so that they can share their recommendations with their contacts and friends.  As Google puts it, it allows users to say to their contacts and friends, ‘this is pretty cool” or “you should check this out”. What’s great about this new tool is that it can apparently help to improve the click through rates (CTR) for Google AdWords campaigns.  Initial tests performed by Google showed that there was an increase in click through rates for ads that displayed these +1 recommendations. This finding stands to reason, as many people trust the recommendations of their friends, family and contacts. So, knowing the...

August 03

posted by: Carissa Drohan-Jennings

Social Networking: Circles Sets Google+ Apart From Facebook

Many people are wondering what will set Google+ apart from Facebook.  Why would Facebook users choose to switch to another system?  Or why would they use both systems when they do pretty much the same thing? It’s my opinion that some users will make the switch simply because Google+ makes it easier to sort your contacts and control what content they see.  The Circle tool, shown in the image above, lets users drag and drop connections into self made categories, making it easier to manage different kinds of relationships with a number of people. I see great value in Google+’s Circles tool.  As a member of Facebook I have received my fair share of friend requests from people that I am not that close with, each time I am faced with a dilemma, “Should I accept their request or ignore it?” I’m a pretty open person, but to me Facebook has...

July 08

posted by: Carissa Drohan-Jennings

How To Write Apartment Building Description That Sells

The calibre of copy that appears on the building listing page of a rental website can help to increase leads.  So, when writing a building description it’s important to keep in mind that you’re trying to sell the renter a lifestyle, not just an apartment.  A renter is looking for their next home and they need to be able to see that your unit is the best fit for them. Putting some extra effort into writing the perfect building description can help to set your building apart from other units in the area, and will allow your website visitors to see what life at the property could be like.   Below are two examples of building descriptions that I wrote.  Both contain the same factual information, but each is different in how it delivers that information to the reader.  Which ad persuades you more?   Sample Ad 1.   Sample Ad 2...

June 17

posted by: Carissa Drohan-Jennings

Does Attractiveness Matter In Website Design

According to HubSpot.com, 76% of web users feel that the most important part of a company’s website design should be easy to find content.  More interestingly, the same survey reported that only 10% of customers said they care about a websites overall appearance. This is intrinsically true.  Take any of the successful online companies and compare their aesthetic beauty – Amazon, Ebay, Kijiji – all of these sites aren’t beautiful works of art, they have simply been design to be easy to navigate. Now, this is not to say that a rental website can’t be attractive, but this insight should offer a slight shift in the importance placed on design alone.  Perhaps 76% of the focus of a redesign should be given to content and navigation, as opposed to a beautiful design. It’s really something worth thinking about.  Sometimes the most...

June 07

posted by: Carissa Drohan-Jennings

Canada's Smartphone Penetration Is Marginally Higher Than The US

Dispelling any myth that the Canadian market is slower to adapt to mobile technology than that of the US, www.comScore.com announced on June 1, 2011, that Canada has a higher penetration rate of smartphones than its US counterpart. ComScore – a global source for digital marketing intelligence – also announced the introduction of its syndicated mobile measurement service in Canada - comScore MobiLens. MobiLens offers insights into mobile consumers’ demographics, behaviors, and device attributes and capabilities, to provide a comprehensive picture of the mobile market. The announcement contained insight into Canadian consumers’ mobile behaviour and device usage.  It reported that 37.2 percent of Canadian mobile users (ages 13+) use their device to browse the web, and that Canada’s smartphone penetration reached 32.8 percent in March 2011, marginally...

May 26

posted by: Carissa Drohan-Jennings

Google AdWords - An Eye-Catching Form Of Advertising

Perhaps this study that I came across really validates why Google AdWords are such an effective form of advertising. Three researches from Cornell University studied the eye movements of users while they used the Google search tool.  A sample of undergraduate students participated in a test to perform 397 searches on Google, while the research team tracked the movement of their eyes.¹   The study produced some interesting results. As seen in the ‘heat-map’ image below, users focused mostly on the top four listings on the page.  Interestingly enough, that is the same area that Google AdWords appear.     Many landlords do not have the ability to reach the top four positions in Google but purchasing your way to the top through Google AdWords is a great way to gain traffic. Some of our clients have even seen increases to traffic and...

April 19

posted by: Carissa Drohan-Jennings

QR Codes Spotted In Toronto!

QR codes are a great addition to signage.  Their ability to link cell phone users to additional content allows them to add further depth to advertising.  This past weekend I spotted some QR codes in Toronto at the Tim Burton art exhibit at TIFF (the Toronto International Film Festival).  The codes were used to link viewers to additional audio content, which provided a background about the exhibit pieces.  I was excited to use the technology, but as I scanned my first code I noticed that many people in the area were watching me.  It seems that a lot of individuals still don't know what a QR code is or how it works.  So, I started to do a little, unofficial market research, and I tried to figure out if there were any demographic trends among these voyeurs. What I came to determine is that the younger audience (18 – 35) knew what I was doing, as...

April 15

posted by: Carissa Drohan-Jennings

Apartment Videos Can Be Funny and Effective

Laughter is the best medicine.  It strengthens our immune systems, lowers stress levels and boosts our spirits.  I love a good laugh and I try to have one at least once a day.  That’s probably why I love the videos that Keystone Property Management has developed.  You can visit their site at www.keyprop.com. I give a huge round of applause to Keystone for their ability to really understand video marketing.  These webisodes are definitely viral material.  They’re creative but they still don’t lose sight of the company’s branding and marketing message.  Keystone’s dedication to service comes through loud and clear.  Keystone’s target audience are students who attend Queens University, and these videos will definitely identify resonate with that target market. Since funny videos are most likely to go viral on...

April 01

posted by: Carissa Drohan-Jennings

Google Analytics Can Help Make The Perfect Recipe

I’ll be speaking about analytics at the upcoming Landlord Web Con 2011, and it’s got me thinking a lot about the applications of Google Analytics for landlords.  Many landlords know that they should be using the program, but they don’t know how the results can help them make actionable decisions.  That’s what I’ll be trying to help clarify in my presentation. I’m starting to use the analogy of creating a new recipe to explain its importance.  If you were to think of yourself as a chef who is trying to come up with the perfect recipe, you’d start off with some basic food groups – protein, starch and maybe vegetables.  Now, these elements can be combined in many different ways to come up with the perfect dish.  It’s all a matter of playing around with them to see what works and what doesn’t. The same is...

March 17

posted by: Carissa Drohan-Jennings

Apartment Website Design with Carissa

Many people know me as the Marketing and Communications Director at Landlord Web Solutions, but what few realize is that I also have an extensive background in graphic design.  During my 5-year employment at Skyline, I was responsible for satisfying all of their graphic design needs.  I designed everything from promotional material, to signage, to online graphics.  In fact, my graphical and creative contributions helped them to win the FRPO award for corporate branding in 2009.  With this experience behind me, it was just a matter of time before I started to put my design talents to use creating websites. Things have certainly been busy here around the office, and we’ve been receiving an influx of rental and mobile website orders.  The increase in business is great, but it makes it hard for David – our Creative Director – to keep up with the...

February 22

posted by: Carissa Drohan-Jennings

Appealing to Mobile Savvy Renters

I was watching a great webinar yesterday on the value of mobile technology.  It discussed how adopting certain mobile technology into your marketing mix could enhance a customer’s brand experience.  During the presentation the speaker brought up an excellent point that is often overlooked – you should first make sure that your product appeals to a mobile audience before marketing to them.  In our case it means that we should first determine if a mobile savvy user would be happy living in the apartment buildings that we're marketing.  Does the product cater to the lifestyle of the renter?  The first thing that comes into my mind is signal strength.  Can a renter have strong signal strength in their unit and around the building?  Most mobile users are fanatical and they are attached to their cell phones.  They use them everywhere they...

February 14

posted by: Carissa Drohan-Jennings

Social Media Is Not A Fad - It's An Evolution of Online Communication

Social media is not a fad; it’s simply an evolution in online communication - it’s a trend and a way of life. Let me start off by clearly defining the difference between a fad and a trend.  A fad is defined as a short-term, fleeting interest in a product or event, whereas a trend is a long-term preoccupation with something.  A trend has the staying power to endure the test of time.  Social media is a trend and here’s why. Social media is actually not a new concept to the Internet.  Social media in essence is just people gathering together in an online space to share their lives with one another.  They do by sharing their thoughts, opinions, pictures and hobbies in an online space - be it a bulletin board, blog or social media website.  When you look at social media as simply being an online place to communicate then you soon realize that...

January 26

posted by: Carissa Drohan-Jennings

5 Important Statistics Supporting The Need For Mobile Websites

5 Important Reasons That Landlords Should Have A Mobile Website Half of all phone connections in Canada are now wireless. [1] Canadian mobile subscriptions to climb 20% by 2014, resulting in a smartphone penetration of 50%. [2] The demand for smartphones is increasing exponentially as manufacturers and cell carriers reduce pricing on both devices and data-plans to get us consuming ever more mobile content. [3] 75% if all Canadian households now have a mobile phone. [4] A new study shows that mobile web browsing will rule by 2015. [5] [1] Mobile Marketing Statistics - Presentation Transcript, http://www.slideshare.net/DriveConversion/mobile-marketing-statistics [2] Canadian Mobile Subscriptions to Climb 20% by 2014 http://www1.emarketer.com/Article.aspx?R=1007747 [3] Canadian Smartphone Growth and the Ever Hungry Consumer, http://www.cylinder8...

January 13

posted by: Jason Leonard

Apartment Website Design - Search Feature

If you visit an average apartment rental website you’ll often see a search feature prominently displayed on their home page or featured in one of their navigation bars.  Search tools can be a great way for customers to sift through a large amount of listings to find their desired criterion, but in some instances they may act negatively towards the overall customer experience.  In fact, they may be overkill for most websites. The worst thing that can happen from a customer’s point of view is to arrive at a null result.  This is frustrating and it also seems like the landlord doesn’t have anything that meets the desired needs.  For this reason alone I caution all of our clients from over-using a search tool.  In fact, if our client is not dealing with a large quantity of rental stock then we advise not to use a search tool. A prime example was...

December 29

posted by: Carissa Drohan-Jennings

To Blog Or Not To Blog Should Never Be A Question!

Blogging is an important component for landlords who are trying to increase their website’s positioning in the search engines.  If you don't have the time to write, consider hiring a writer.

October 19

posted by: Jason Leonard

What Are the Hidden Costs Of Advertising on Free Listing Sites

Kijiji and Craigslist are just two examples of free listing websites.    But my question is, are they really free? What value do you place on your time or the time of your employees?  The one drawback to these types of sites is that to remain at the top of the listings you need to update your ad frequently. Let’s say for example you are placing 2 ads each day for your one and two bedroom apartments. For argument sake let’s say updating these ads took on average five minutes to do. That means either you or your employee would be spending about 2.5 hours a month updating these ads. Now for a small property manager that might make sense but what if you own three or more buildings? All of a sudden your cost to update these ads is much the same as paying a specialized, paid listings site.   But I argue there is still another hidden...