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May 22, 2020

posted by: LWS
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How to Maximize NOI with an End-to-End Lease Up Marketing Strategy

The saying goes… "build it and they will come". But in real estate, there are no guarantees. That's why a great lease up marketing strategy is integral to the success of leasing your new development and creating a thriving community. In this constantly changing landscape we're living in, effectively marketing your new build is the key to hitting your optimal occupancy within your given timelines. However, many property owners and operators often wonder what the true value of an end-to-end lease up marketing strategy is, and what it entails.  We'll cover three key areas to help you and your team better understand the benefits of investing in a comprehensive lease up marketing program:   Defining lease up marketing and its function What a lease up marketing strategy involves The value of investing in lease up marketing...
The saying goes… "build it and they will come". But in real estate, there are no guarantees. That's why a great lease up marketing strategy is integral to the success of leasing your new development and creating a thriving community. In this constantly...

May 14, 2020

posted by: LWS
News/Blog Photo

Rentsync Integrations: Optimizing Your Property Management Tech Stack

For property management companies looking to fill vacancies, advertising their properties on top-tier listing sites such as PadMapper/Zumper, Kijiji, RentBoard, etc. is integral to their marketing strategy. However, this process can be time consuming and wasteful for property owners and marketers who need to advertise multiple properties, on numerous listing sites.  Enter, Rentsync...  Rentsync provides a helpful solution for properties who want to speed up their lead-to-lease process by ensuring their listing site information is consistently up-to-date with all building and unit availability, pricing, as well as adding new information on virtual tours, policies, and promotions across multiple listing sites.  With that said, companies who manage their property data using software such as Yardi Voyager, MRI, or RentManager, among others, can easily integrate...
For property management companies looking to fill vacancies, advertising their properties on top-tier listing sites such as PadMapper/Zumper, Kijiji, RentBoard, etc. is integral to their marketing strategy. However, this process can be time consuming and wasteful for property...

May 07, 2020

posted by: LWS
News/Blog Photo

LWS Rental Market Update No. 8: Rent Collections Indicate Stability for Class A and B Properties

There has been great uncertainty for property owners and landlords as they brace themselves each month for rent collections during COVID-19. Last month we shared some early indicators and advice for landlords as they waded through the first month of rent collections. So, how did properties manage their April collections? Have we seen the full effects of the pandemic on rent revenues? First, we'll address the data. What are property owners and firms reporting? Then we'll unpack why certain properties are reporting specific numbers. And finally, what are some recommendations for properties to take a more defensive approach right now?  Let's dive in... Rent collection reports show greater stability in Class A and B properties A vast majority of Canadians renting from larger corporate landlords appear to have paid their rent as usual last month. Reports from...
There has been great uncertainty for property owners and landlords as they brace themselves each month for rent collections during COVID-19. Last month we shared some early indicators and advice for landlords as they waded through the first month of rent collections. So, how...