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February 27, 2018

posted by: Josh Lipton
News/Blog Photo

What Is Adwords and What Can It Do for You?

Have you ever wondered why Google is worth almost 750 Billion with a capital "B"? The easy answer is Advertising, which accounts for over 90% of their revenue. AdWords, along with YouTube, makes up the majority of Google's advertising business. Most people have at least heard of Youtube, as over 300 hours of video are uploaded every minute. However, AdWords is less understood.   So…what is AdWords?   When you create a Google search, you receive two kinds of results: Organic and Paid. Despite their name, organic results are not overpriced, farm-to-table ad links from Whole Foods. No, Organic results are the "natural" results that Google's algorithm thinks is most relevant given the keywords you've searched for.   Paid results, meanwhile, are more self explanatory: They are the links that would not otherwise be at the...
Have you ever wondered why Google is worth almost 750 Billion with a capital "B"? The easy answer is Advertising, which accounts for over 90% of their revenue. AdWords, along with YouTube, makes up the majority of Google's advertising business. Most people have at...

October 21, 2016

posted by: Max Steinman
News/Blog Photo

The Key Components of a Sound Lease Up Marketing Strategy

The Real Estate development market in Canada is changing rapidly. With Canada's predictably steady and low-interest rate environment, many residential developers who have traditionally built condominium buildings are turning their focus to purpose-built rentals. The low cost of money is allowing developers to hold affordable loans through multi-year construction projects, which is providing the opportunity to capitalize on the long-term upside of building rental properties. As a result, companies that have never built a rental property or haven't built one in 30+ years are starting to build condo-quality apartment buildings.

It was approximately 30 years ago since we saw the last apartment development boom in cities like Toronto and marketing for lease-ups has changed dramatically in the last 30 years. Below is a guide with the key components of a modern lease-up marketing strategy:

The Real Estate development market in Canada is changing rapidly. With Canada's predictably steady and low-interest rate environment, many residential developers who have traditionally built condominium buildings are turning their focus to purpose-built rentals. The low cost...