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June 08, 2016

posted by: RHB Magazine - By David Gargaro, in collaboration with Max Steinman (LWS)
News/Blog Photo

Your Online Presence (or lack of one) is Costing You

A breakdown of the all the reasons that having a website is vital to rental housing providers and why having a great (not just decent) website is equally as important. http://bit.ly/1TVyFZe

A breakdown of the all the reasons that having a website is vital to rental housing providers and why having a great (not just decent) website is equally as important. http://bit.ly/1TVyFZe

March 21, 2016

posted by: Max Steinman
News/Blog Photo

The 3 Reasons I love Retargeting for the Rental Industry

Have you ever gone online to book a flight or a car rental and noticed that for days, and even weeks after, you see banner ads from Air Canada and Enterprise on almost every single website you visit? The same goes for your searches for hotels, insurance companies, furniture stores, and banks. These businesses that are figuratively "stalking" you around the web have discovered the great power of retargeting.   What is Retargeting? Retargeting allows you to market exclusively to the people who have already visited your website. You may have also heard the term "remarketing". Remarketing traditionally refers to email-marketing campaigns; however, it is now synonymous with retargeting, thanks to Google. If you own or manage rental communities and apartments and you have a rental website, there is nothing holding you back from replicating the same...
Have you ever gone online to book a flight or a car rental and noticed that for days, and even weeks after, you see banner ads from Air Canada and Enterprise on almost every single website you visit? The same goes for your searches for hotels, insurance companies, furniture...

December 03, 2015

posted by: Max Steinman
News/Blog Photo

How Much is an Online Rental Lead Worth?

Cost Per Lead is an important piece of the marketing and operations cost puzzle. Read on to learn more...

Cost Per Lead is an important piece of the marketing and operations cost puzzle. Read on to learn more...

September 15, 2015

posted by: Max Steinman
News/Blog Photo

5 Common Marketing Mistakes in the Rental Industry

At LWS, we monitor industry wins and losses on a regular basis. Over the years, we've come to notice 5 big mistakes that are costing property owners time, money and opportunities. We're here to help. Read on to find solutions to the top 5 most common marketing mistakes in the rental industry. 

At LWS, we monitor industry wins and losses on a regular basis. Over the years, we've come to notice 5 big mistakes that are costing property owners time, money and opportunities. We're here to help. Read on to find solutions to the top 5 most common marketing mistakes...