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September 23, 2019

posted by: Max Steinman
News/Blog Photo

Why Hiding Your Prices from Potential Renters is an Ineffective Strategy

At LWS, we're noticing one old-school technique continue to rear its head here in Canada: Rental housing providers hiding their prices.  Over the last decade, most rental housing providers have begun to advertise their rental rates.  However, our research shows that at least 25% of professional management companies still hide their rates from prospective renters.  We hear two common reasons for this strategy: "It allows us to gauge the interest level of the prospect and then set the price accordingly." Or, more commonly: "We don't get calls when we post the price." This is also known as the "It forces people to call" strategy. Withholding pricing information is counter-intuitive to almost every emerging rental industry trend: Renters are expecting important information...
At LWS, we're noticing one old-school technique continue to rear its head here in Canada: Rental housing providers hiding their prices.  Over the last decade, most rental housing providers have begun to advertise their rental rates.  However, our...

June 03, 2019

posted by: LWS
News/Blog Photo

Vlog #2: Differences in the Canadian and American Rental Markets

Max Steinman reveals some of the biggest differences (and similarities) between the Canadian and American rental housing markets.    LWS now works with over 400 Canadian and 50 American clients, and we've picked up a few crucial insights along the way.    One of the most common questions LWS's sales team gets is, "How does the other country do things differently?" From vacancy rates to marketing approaches, Max compares major markets in both nations and advises what apartment marketers in each can learn from the other.    Hear Max's insight in the video below.      
Max Steinman reveals some of the biggest differences (and similarities) between the Canadian and American rental housing markets.    LWS now works with over 400 Canadian and 50 American clients, and we've picked up a few crucial insights along the way...

January 31, 2019

posted by: Max Steinman
News/Blog Photo

Vlog #1: Google Ads & Retargeting for the Multifamily Industry

In LWS's first ever vlog, Max Steinman talks Google Ads, retargeting, and how to tell when search engine marketing (SEM) is right for you.

In LWS's first ever vlog, Max Steinman talks Google Ads, retargeting, and how to tell when search engine marketing (SEM) is right for you.

June 08, 2016

posted by: RHB Magazine - By David Gargaro, in collaboration with Max Steinman (LWS)
News/Blog Photo

Your Online Presence (or lack of one) is Costing You

A breakdown of the all the reasons that having a website is vital to rental housing providers and why having a great (not just decent) website is equally as important. http://bit.ly/1TVyFZe

A breakdown of the all the reasons that having a website is vital to rental housing providers and why having a great (not just decent) website is equally as important. http://bit.ly/1TVyFZe

March 21, 2016

posted by: Max Steinman
News/Blog Photo

The 3 Reasons I love Retargeting for the Rental Industry

Have you ever gone online to book a flight or a car rental and noticed that for days, and even weeks after, you see banner ads from Air Canada and Enterprise on almost every single website you visit? The same goes for your searches for hotels, insurance companies, furniture stores, and banks. These businesses that are figuratively "stalking" you around the web have discovered the great power of retargeting.   What is Retargeting? Retargeting allows you to market exclusively to the people who have already visited your website. You may have also heard the term "remarketing". Remarketing traditionally refers to email-marketing campaigns; however, it is now synonymous with retargeting, thanks to Google. If you own or manage rental communities and apartments and you have a rental website, there is nothing holding you back from replicating the same...
Have you ever gone online to book a flight or a car rental and noticed that for days, and even weeks after, you see banner ads from Air Canada and Enterprise on almost every single website you visit? The same goes for your searches for hotels, insurance companies, furniture...

December 03, 2015

posted by: Max Steinman
News/Blog Photo

How Much is an Online Rental Lead Worth?

Cost Per Lead is an important piece of the marketing and operations cost puzzle. Read on to learn more...

Cost Per Lead is an important piece of the marketing and operations cost puzzle. Read on to learn more...

September 15, 2015

posted by: Max Steinman
News/Blog Photo

5 Common Marketing Mistakes in the Rental Industry

At LWS, we monitor industry wins and losses on a regular basis. Over the years, we've come to notice 5 big mistakes that are costing property owners time, money and opportunities. We're here to help. Read on to find solutions to the top 5 most common marketing mistakes in the rental industry. 

At LWS, we monitor industry wins and losses on a regular basis. Over the years, we've come to notice 5 big mistakes that are costing property owners time, money and opportunities. We're here to help. Read on to find solutions to the top 5 most common marketing mistakes...