Blog

Where We Share our Knowledge with You

February 27, 2018

posted by: Josh Lipton
News/Blog Photo

What Is Adwords and What Can It Do for You?

Have you ever wondered why Google is worth almost 750 Billion with a capital "B"? The easy answer is Advertising, which accounts for over 90% of their revenue. AdWords, along with YouTube, makes up the majority of Google's advertising business. Most people have at least heard of Youtube, as over 300 hours of video are uploaded every minute. However, AdWords is less understood.   So…what is AdWords?   When you create a Google search, you receive two kinds of results: Organic and Paid. Despite their name, organic results are not overpriced, farm-to-table ad links from Whole Foods. No, Organic results are the "natural" results that Google's algorithm thinks is most relevant given the keywords you've searched for.   Paid results, meanwhile, are more self explanatory: They are the links that would not otherwise be at the...
Have you ever wondered why Google is worth almost 750 Billion with a capital "B"? The easy answer is Advertising, which accounts for over 90% of their revenue. AdWords, along with YouTube, makes up the majority of Google's advertising business. Most people have at...

January 29, 2018

posted by: Allie Langohr
News/Blog Photo

Are Single Property Websites Right for You?

If you're managing multiple properties, finding engaging and unique ways to have them stand out against millions of other listings is a constant battle. Many landlords and property managers are turning to single property websites to help their properties be seen and to quickly reduce their vacancies. Think you could benefit from a single property website? We're here to help you determine if a single property website is right for you.   Do you have a functional and updated website that lists all of your properties? Multi-property websites help to build your brand, reputation, and online presence. Having a strong foundation in each of these areas is beneficial to the success of a single property website. If you have excelled in these areas already, then it may be worth investing in single property websites that will feature select properties and show them off in...
If you're managing multiple properties, finding engaging and unique ways to have them stand out against millions of other listings is a constant battle. Many landlords and property managers are turning to single property websites to help their properties be seen and to...

January 19, 2016

posted by: Malcolm Mo
News/Blog Photo

4 Reasons Your Rental Website Beats Any Listing Site

It's common knowledge that the majority of renters now search online when apartment hunting- this isn't a new revelation. We've been told over and over how important it is to have an online presence if you want to attract quality prospects.

It's common knowledge that the majority of renters now search online when apartment hunting- this isn't a new revelation. We've been told over and over how important it is to have an online presence if you want to attract quality prospects.