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October 21, 2016

posted by: Max Steinman
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The Key Components of a Sound Lease Up Marketing Strategy

The Real Estate development market in Canada is changing rapidly. With Canada's predictably steady and low-interest rate environment, many residential developers who have traditionally built condominium buildings are turning their focus to purpose-built rentals. The low cost of money is allowing developers to hold affordable loans through multi-year construction projects, which is providing the opportunity to capitalize on the long-term upside of building rental properties. As a result, companies that have never built a rental property or haven't built one in 30+ years are starting to build condo-quality apartment buildings.

It was approximately 30 years ago since we saw the last apartment development boom in cities like Toronto and marketing for lease-ups has changed dramatically in the last 30 years. Below is a guide with the key components of a modern lease-up marketing strategy:

The Real Estate development market in Canada is changing rapidly. With Canada's predictably steady and low-interest rate environment, many residential developers who have traditionally built condominium buildings are turning their focus to purpose-built rentals. The low cost...