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January 29, 2018

posted by: Allie Langohr
News/Blog Photo

Are Single Property Websites Right for You?

If you're managing multiple properties, finding engaging and unique ways to have them stand out against millions of other listings is a constant battle. Many landlords and property managers are turning to single property websites to help their properties be seen and to quickly reduce their vacancies. Think you could benefit from a single property website? We're here to help you determine if a single property website is right for you.   Do you have a functional and updated website that lists all of your properties? Multi-property websites help to build your brand, reputation, and online presence. Having a strong foundation in each of these areas is beneficial to the success of a single property website. If you have excelled in these areas already, then it may be worth investing in single property websites that will feature select properties and show them off in...
If you're managing multiple properties, finding engaging and unique ways to have them stand out against millions of other listings is a constant battle. Many landlords and property managers are turning to single property websites to help their properties be seen and to...

March 21, 2016

posted by: Max Steinman
News/Blog Photo

The 3 Reasons I love Retargeting for the Rental Industry

Have you ever gone online to book a flight or a car rental and noticed that for days, and even weeks after, you see banner ads from Air Canada and Enterprise on almost every single website you visit? The same goes for your searches for hotels, insurance companies, furniture stores, and banks. These businesses that are figuratively "stalking" you around the web have discovered the great power of retargeting.   What is Retargeting? Retargeting allows you to market exclusively to the people who have already visited your website. You may have also heard the term "remarketing". Remarketing traditionally refers to email-marketing campaigns; however, it is now synonymous with retargeting, thanks to Google. If you own or manage rental communities and apartments and you have a rental website, there is nothing holding you back from replicating the same...
Have you ever gone online to book a flight or a car rental and noticed that for days, and even weeks after, you see banner ads from Air Canada and Enterprise on almost every single website you visit? The same goes for your searches for hotels, insurance companies, furniture...

September 15, 2015

posted by: Max Steinman
News/Blog Photo

5 Common Marketing Mistakes in the Rental Industry

At LWS, we monitor industry wins and losses on a regular basis. Over the years, we've come to notice 5 big mistakes that are costing property owners time, money and opportunities. We're here to help. Read on to find solutions to the top 5 most common marketing mistakes in the rental industry. 

At LWS, we monitor industry wins and losses on a regular basis. Over the years, we've come to notice 5 big mistakes that are costing property owners time, money and opportunities. We're here to help. Read on to find solutions to the top 5 most common marketing mistakes...

August 03, 2011

posted by: Carissa Drohan-Jennings

Social Networking: Circles Sets Google+ Apart From Facebook

Many people are wondering what will set Google+ apart from Facebook.  Why would Facebook users choose to switch to another system?  Or why would they use both systems when they do pretty much the same thing? It’s my opinion that some users will make the switch simply because Google+ makes it easier to sort your contacts and control what content they see.  The Circle tool, shown in the image above, lets users drag and drop connections into self made categories, making it easier to manage different kinds of relationships with a number of people. I see great value in Google+’s Circles tool.  As a member of Facebook I have received my fair share of friend requests from people that I am not that close with, each time I am faced with a dilemma, “Should I accept their request or ignore it?” I’m a pretty open person, but to me Facebook has...
Many people are wondering what will set Google+ apart from Facebook.  Why would Facebook users choose to switch to another system?  Or why would they use both systems when they do pretty much the same thing? It’s my opinion that some users will make the switch...

February 22, 2011

posted by: Carissa Drohan-Jennings

Appealing to Mobile Savvy Renters

I was watching a great webinar yesterday on the value of mobile technology.  It discussed how adopting certain mobile technology into your marketing mix could enhance a customer’s brand experience.  During the presentation the speaker brought up an excellent point that is often overlooked – you should first make sure that your product appeals to a mobile audience before marketing to them.  In our case it means that we should first determine if a mobile savvy user would be happy living in the apartment buildings that we're marketing.  Does the product cater to the lifestyle of the renter?  The first thing that comes into my mind is signal strength.  Can a renter have strong signal strength in their unit and around the building?  Most mobile users are fanatical and they are attached to their cell phones.  They use them everywhere they...
I was watching a great webinar yesterday on the value of mobile technology.  It discussed how adopting certain mobile technology into your marketing mix could enhance a customer’s brand experience.  During the presentation the speaker brought up an excellent...

January 11, 2011

posted by: Carissa Drohan-Jennings

SMS Text Messaging Makes Our Lives A Little Easier

In the rental industry landlords can also benefit from mobile communication. There are many creative ways to adopt SMS messaging.

In the rental industry landlords can also benefit from mobile communication. There are many creative ways to adopt SMS messaging.

January 06, 2011

posted by: Nick Kenyeres

Mobile Websites and Location Awareness

Mobile websites are becoming increasingly important tools in our clients’ Internet marketing strategies.

Mobile websites are becoming increasingly important tools in our clients’ Internet marketing strategies.

January 05, 2011

posted by: Carissa Drohan-Jennings

Twitter Growing Rapidly In Canada Presents An Opportunity For Landlords

Twitter accounts in Canada grew by 75% in 2010 and that growth presents an opportunity for landlords to engage the nation with micro-blogging.

Twitter accounts in Canada grew by 75% in 2010 and that growth presents an opportunity for landlords to engage the nation with micro-blogging.

January 04, 2011

posted by: Carissa Drohan-Jennings

68 Per cent of the Canadian Population Is Online - Are You?

Canadians are the most wired people in the world! If you're not marketing your apartments online then you're missing out on a huge opportunity.

Canadians are the most wired people in the world! If you're not marketing your apartments online then you're missing out on a huge opportunity.

October 14, 2010

posted by: Carissa Drohan-Jennings

Landlords Are Finding The Value In Mobile

Mobile friendly websites are all the rage in the apartment industry today as many landlords begin developing mobile friendly websites.

Mobile friendly websites are all the rage in the apartment industry today as many landlords begin developing mobile friendly websites.