You've likely read many articles about the benefits of data within business and you understand how useful it can be in your decision making processes. The problem is, data can also be used just as easily to mislead you.
As consumers living in the 21st Century, we're hyper-aware of squandering resources. What many fail to recognize is that data is also a very valuable resource, in the way of evaluating and adjusting our daily strategies. But, more often than not, the data you have access to is completely going to waste.
Cost Per Lead is an important piece of the marketing and operations cost puzzle. Read on to learn more...
It's time to stop relying on feelings and start focusing on facts. Everyone is looking for an edge. A way to produce better, faster, cheaper results. Read on to learn more about our upcoming series on data, Insights and why you can't afford to rely on the traditional methods of processing information.