Have you ever wondered why Google is worth almost 750 Billion with a capital "B"? The easy answer is Advertising, which accounts for over 90% of their revenue. AdWords, along with YouTube, makes up the majority of Google's advertising business. Most people have at least heard of Youtube, as over 300 hours of video are uploaded every minute. However, AdWords is less understood.   So…what is AdWords?   When you create a Google search, you receive two kinds of results: Organic and Paid. Despite their name, organic results are not overpriced, farm-to-table ad links from Whole Foods. No, Organic results are the "natural" results that Google's algorithm thinks is most relevant given the keywords you've searched for.   Paid results, meanwhile, are more self explanatory: They are the links that would not otherwise be at the...

You've likely read many articles about the benefits of data within business and you understand how useful it can be in your decision making processes. The problem is, data can also be used just as easily to mislead you. 

As consumers living in the 21st Century, we're hyper-aware of squandering resources. What many fail to recognize is that data is also a very valuable resource, in the way of evaluating and adjusting our daily strategies. But, more often than not, the data you have access to is completely going to waste.

Cost Per Lead is an important piece of the marketing and operations cost puzzle. Read on to learn more...

It's time to stop relying on feelings and start focusing on facts. Everyone is looking for an edge. A way to produce better, faster, cheaper results. Read on to learn more about our upcoming series on data, Insights and why you can't afford to rely on the traditional methods of processing information.