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October 04, 2018

posted by: Michael Mottola
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Introducing: Leads Inbox

View RentSync Leads inside the LIFT System Our new Leads Inbox allows you to view the leads from RentSync connections and other lead sources using LIFT Insights tracking emails. Prior to this release, leads were being captured and aggregated within LIFT Insights, allowing you to view a series of reports detailing how many leads a particular service or property were generating within a given time period. Now, you're able to view the incoming leads themselves. Filter your new inbox by lead source, property, or city. You can also filter within a desired time period, which is perfect for exporting leads to CSV. You can find this feature in your LIFT account under Insights > Email Tracking. Thanks for learning about our Leads Inbox! If you have any feedback, please message our support team.    
View RentSync Leads inside the LIFT System Our new Leads Inbox allows you to view the leads from RentSync connections and other lead sources using LIFT Insights tracking emails. Prior to this release, leads were being captured and aggregated within LIFT Insights, allowing...

February 27, 2018

posted by: Josh Lipton
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What Is Adwords and What Can It Do for You?

Have you ever wondered why Google is worth almost 750 Billion with a capital "B"? The easy answer is Advertising, which accounts for over 90% of their revenue. AdWords, along with YouTube, makes up the majority of Google's advertising business. Most people have at least heard of Youtube, as over 300 hours of video are uploaded every minute. However, AdWords is less understood.   So…what is AdWords?   When you create a Google search, you receive two kinds of results: Organic and Paid. Despite their name, organic results are not overpriced, farm-to-table ad links from Whole Foods. No, Organic results are the "natural" results that Google's algorithm thinks is most relevant given the keywords you've searched for.   Paid results, meanwhile, are more self explanatory: They are the links that would not otherwise be at the...
Have you ever wondered why Google is worth almost 750 Billion with a capital "B"? The easy answer is Advertising, which accounts for over 90% of their revenue. AdWords, along with YouTube, makes up the majority of Google's advertising business. Most people have at...

January 29, 2018

posted by: Allie Langohr
News/Blog Photo

Are Single Property Websites Right for You?

If you're managing multiple properties, finding engaging and unique ways to have them stand out against millions of other listings is a constant battle. Many landlords and property managers are turning to single property websites to help their properties be seen and to quickly reduce their vacancies. Think you could benefit from a single property website? We're here to help you determine if a single property website is right for you.   Do you have a functional and updated website that lists all of your properties? Multi-property websites help to build your brand, reputation, and online presence. Having a strong foundation in each of these areas is beneficial to the success of a single property website. If you have excelled in these areas already, then it may be worth investing in single property websites that will feature select properties and show them off in...
If you're managing multiple properties, finding engaging and unique ways to have them stand out against millions of other listings is a constant battle. Many landlords and property managers are turning to single property websites to help their properties be seen and to...

November 22, 2017

posted by: Allie Langohr
News/Blog Photo

How to Improve Your Social Media Presence by Helping Others

LWS partner company Zumper recently announced that they are partnering with Facebook to revamp the lacking rental market of Facebook Marketplace. This partnership caters to the record 110 million Americans who rely on renting, yet have to deal with the pains of finding a good listing site. Facebook users in America will now have access to millions of properties posted on Zumper and its sister-site PadMapper. This includes instantaneous updates through the Facebook App, a change we hope to see in Canada soon! This incredible partnership re-emphasizes the need to incorporate social media marketing in your rental property business. We've talked about this significance before, but the explicit partnership between Zumper and Facebook highlights some important details about the changing nature of social media networking and marketing. Today's lesson is all about the...
LWS partner company Zumper recently announced that they are partnering with Facebook to revamp the lacking rental market of Facebook Marketplace. This partnership caters to the record 110 million Americans who rely on renting, yet have to deal with the pains of finding a...

December 03, 2015

posted by: Max Steinman
News/Blog Photo

How Much is an Online Rental Lead Worth?

Cost Per Lead is an important piece of the marketing and operations cost puzzle. Read on to learn more...

Cost Per Lead is an important piece of the marketing and operations cost puzzle. Read on to learn more...