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February 27, 2018

posted by: Josh Lipton
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What Is Adwords and What Can It Do for You?

Have you ever wondered why Google is worth almost 750 Billion with a capital "B"? The easy answer is Advertising, which accounts for over 90% of their revenue. AdWords, along with YouTube, makes up the majority of Google's advertising business. Most people have at least heard of Youtube, as over 300 hours of video are uploaded every minute. However, AdWords is less understood.   So…what is AdWords?   When you create a Google search, you receive two kinds of results: Organic and Paid. Despite their name, organic results are not overpriced, farm-to-table ad links from Whole Foods. No, Organic results are the "natural" results that Google's algorithm thinks is most relevant given the keywords you've searched for.   Paid results, meanwhile, are more self explanatory: They are the links that would not otherwise be at the...
Have you ever wondered why Google is worth almost 750 Billion with a capital "B"? The easy answer is Advertising, which accounts for over 90% of their revenue. AdWords, along with YouTube, makes up the majority of Google's advertising business. Most people have at...

March 23, 2017

posted by: Josh Lipton
News/Blog Photo

8 Metrics for the Savvy Rental Marketer

Digital marketing has changed the way prospects search for rentals. While there are countless metrics you could look at and compare, here are the most important, top-line numbers that you should be tracking and comparing.

Digital marketing has changed the way prospects search for rentals. While there are countless metrics you could look at and compare, here are the most important, top-line numbers that you should be tracking and comparing.

March 21, 2016

posted by: Max Steinman
News/Blog Photo

The 3 Reasons I love Retargeting for the Rental Industry

Have you ever gone online to book a flight or a car rental and noticed that for days, and even weeks after, you see banner ads from Air Canada and Enterprise on almost every single website you visit? The same goes for your searches for hotels, insurance companies, furniture stores, and banks. These businesses that are figuratively "stalking" you around the web have discovered the great power of retargeting.   What is Retargeting? Retargeting allows you to market exclusively to the people who have already visited your website. You may have also heard the term "remarketing". Remarketing traditionally refers to email-marketing campaigns; however, it is now synonymous with retargeting, thanks to Google. If you own or manage rental communities and apartments and you have a rental website, there is nothing holding you back from replicating the same...
Have you ever gone online to book a flight or a car rental and noticed that for days, and even weeks after, you see banner ads from Air Canada and Enterprise on almost every single website you visit? The same goes for your searches for hotels, insurance companies, furniture...

December 03, 2015

posted by: Max Steinman
News/Blog Photo

How Much is an Online Rental Lead Worth?

Cost Per Lead is an important piece of the marketing and operations cost puzzle. Read on to learn more...

Cost Per Lead is an important piece of the marketing and operations cost puzzle. Read on to learn more...