I was watching a great webinar yesterday on the value of mobile technology.  It discussed how adopting certain mobile technology into your marketing mix could enhance a customer’s brand experience.  During the presentation the speaker brought up an excellent point that is often overlooked – you should first make sure that your product appeals to a mobile audience before marketing to them.  In our case it means that we should first determine if a mobile savvy user would be happy living in the apartment buildings that we're marketing.  Does the product cater to the lifestyle of the renter?  The first thing that comes into my mind is signal strength.  Can a renter have strong signal strength in their unit and around the building?  Most mobile users are fanatical and they are attached to their cell phones.  They use them everywhere they...

Mobile friendly websites are all the rage in the apartment industry today as many landlords begin developing mobile friendly websites.