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February 27, 2018

posted by: Josh Lipton
News/Blog Photo

What Is Adwords and What Can It Do for You?

Have you ever wondered why Google is worth almost 750 Billion with a capital "B"? The easy answer is Advertising, which accounts for over 90% of their revenue. AdWords, along with YouTube, makes up the majority of Google's advertising business. Most people have at least heard of Youtube, as over 300 hours of video are uploaded every minute. However, AdWords is less understood.   So…what is AdWords?   When you create a Google search, you receive two kinds of results: Organic and Paid. Despite their name, organic results are not overpriced, farm-to-table ad links from Whole Foods. No, Organic results are the "natural" results that Google's algorithm thinks is most relevant given the keywords you've searched for.   Paid results, meanwhile, are more self explanatory: They are the links that would not otherwise be at the...
Have you ever wondered why Google is worth almost 750 Billion with a capital "B"? The easy answer is Advertising, which accounts for over 90% of their revenue. AdWords, along with YouTube, makes up the majority of Google's advertising business. Most people have at...

January 29, 2018

posted by: Allie Langohr
News/Blog Photo

Are Single Property Websites Right for You?

If you're managing multiple properties, finding engaging and unique ways to have them stand out against millions of other listings is a constant battle. Many landlords and property managers are turning to single property websites to help their properties be seen and to quickly reduce their vacancies. Think you could benefit from a single property website? We're here to help you determine if a single property website is right for you.   Do you have a functional and updated website that lists all of your properties? Multi-property websites help to build your brand, reputation, and online presence. Having a strong foundation in each of these areas is beneficial to the success of a single property website. If you have excelled in these areas already, then it may be worth investing in single property websites that will feature select properties and show them off in...
If you're managing multiple properties, finding engaging and unique ways to have them stand out against millions of other listings is a constant battle. Many landlords and property managers are turning to single property websites to help their properties be seen and to...

March 21, 2016

posted by: Max Steinman
News/Blog Photo

The 3 Reasons I love Retargeting for the Rental Industry

Have you ever gone online to book a flight or a car rental and noticed that for days, and even weeks after, you see banner ads from Air Canada and Enterprise on almost every single website you visit? The same goes for your searches for hotels, insurance companies, furniture stores, and banks. These businesses that are figuratively "stalking" you around the web have discovered the great power of retargeting.   What is Retargeting? Retargeting allows you to market exclusively to the people who have already visited your website. You may have also heard the term "remarketing". Remarketing traditionally refers to email-marketing campaigns; however, it is now synonymous with retargeting, thanks to Google. If you own or manage rental communities and apartments and you have a rental website, there is nothing holding you back from replicating the same...
Have you ever gone online to book a flight or a car rental and noticed that for days, and even weeks after, you see banner ads from Air Canada and Enterprise on almost every single website you visit? The same goes for your searches for hotels, insurance companies, furniture...

October 25, 2011

posted by: Carissa Drohan-Jennings

Landlords Can Now Update Google Maps With Amenities and Building Locations

Google recently released Map Maker, which is an interactive tool that allows everyday people to update Google Maps.  Now anyone with a Google account can add new streets, trails and landmarks to the map system.  This includes points of interest, shopping and most importantly for landlords apartment buildings and amenities. The number one factor that renters consider when choosing an apartment is its location, and now Google maps can help landlords highlight their building’s location, creating a competitive advantage.  By adding points of interest, shopping centres, gyms, movie theatres, restaurants and other attractions to Google Maps, landlords can now better highlight a building’s relative location to desired amenities. What's even more convenient is that many landlords, including all Landlord Web Solutions clients, have Google maps tied into their...
Google recently released Map Maker, which is an interactive tool that allows everyday people to update Google Maps.  Now anyone with a Google account can add new streets, trails and landmarks to the map system.  This includes points of interest, shopping and most...

May 26, 2011

posted by: Carissa Drohan-Jennings

Google AdWords - An Eye-Catching Form Of Advertising

Perhaps this study that I came across really validates why Google AdWords are such an effective form of advertising. Three researches from Cornell University studied the eye movements of users while they used the Google search tool.  A sample of undergraduate students participated in a test to perform 397 searches on Google, while the research team tracked the movement of their eyes.¹   The study produced some interesting results. As seen in the 'heat-map' image below, users focused mostly on the top four listings on the page.  Interestingly enough, that is the same area that Google AdWords appear.     Many landlords do not have the ability to reach the top four positions in Google but purchasing your way to the top through Google AdWords is a great way to gain traffic. Some of our clients have even seen increases to traffic and...
Perhaps this study that I came across really validates why Google AdWords are such an effective form of advertising. Three researches from Cornell University studied the eye movements of users while they used the Google search tool.  A sample of undergraduate students...

January 05, 2011

posted by: Carissa Drohan-Jennings

Twitter Growing Rapidly In Canada Presents An Opportunity For Landlords

Twitter accounts in Canada grew by 75% in 2010 and that growth presents an opportunity for landlords to engage the nation with micro-blogging.

Twitter accounts in Canada grew by 75% in 2010 and that growth presents an opportunity for landlords to engage the nation with micro-blogging.

January 04, 2011

posted by: Carissa Drohan-Jennings

68 Per cent of the Canadian Population Is Online - Are You?

Canadians are the most wired people in the world! If you're not marketing your apartments online then you're missing out on a huge opportunity.

Canadians are the most wired people in the world! If you're not marketing your apartments online then you're missing out on a huge opportunity.