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November 22, 2017

posted by: Allie Langohr
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How to Improve Your Social Media Presence by Helping Others

LWS partner company Zumper recently announced that they are partnering with Facebook to revamp the lacking rental market of Facebook Marketplace. This partnership caters to the record 110 million Americans who rely on renting, yet have to deal with the pains of finding a good listing site. Facebook users in America will now have access to millions of properties posted on Zumper and its sister-site PadMapper. This includes instantaneous updates through the Facebook App, a change we hope to see in Canada soon! This incredible partnership re-emphasizes the need to incorporate social media marketing in your rental property business. We've talked about this significance before, but the explicit partnership between Zumper and Facebook highlights some important details about the changing nature of social media networking and marketing. Today's lesson is all about the...
LWS partner company Zumper recently announced that they are partnering with Facebook to revamp the lacking rental market of Facebook Marketplace. This partnership caters to the record 110 million Americans who rely on renting, yet have to deal with the pains of finding a...

August 03, 2011

posted by: Carissa Drohan-Jennings

Social Networking: Circles Sets Google+ Apart From Facebook

Many people are wondering what will set Google+ apart from Facebook.  Why would Facebook users choose to switch to another system?  Or why would they use both systems when they do pretty much the same thing? It’s my opinion that some users will make the switch simply because Google+ makes it easier to sort your contacts and control what content they see.  The Circle tool, shown in the image above, lets users drag and drop connections into self made categories, making it easier to manage different kinds of relationships with a number of people. I see great value in Google+’s Circles tool.  As a member of Facebook I have received my fair share of friend requests from people that I am not that close with, each time I am faced with a dilemma, “Should I accept their request or ignore it?” I’m a pretty open person, but to me Facebook has...
Many people are wondering what will set Google+ apart from Facebook.  Why would Facebook users choose to switch to another system?  Or why would they use both systems when they do pretty much the same thing? It’s my opinion that some users will make the switch...

February 14, 2011

posted by: Carissa Drohan-Jennings

Social Media Is Not A Fad - It's An Evolution of Online Communication

Social media is not a fad; it's simply an evolution in online communication - it's a trend and a way of life. Let me start off by clearly defining the difference between a fad and a trend.  A fad is defined as a short-term, fleeting interest in a product or event, whereas a trend is a long-term preoccupation with something.  A trend has the staying power to endure the test of time.  Social media is a trend and here's why. Social media is actually not a new concept to the Internet.  Social media in essence is just people gathering together in an online space to share their lives with one another.  They do by sharing their thoughts, opinions, pictures and hobbies in an online space - be it a bulletin board, blog or social media website.  When you look at social media as simply being an online place to communicate then you soon realize that it's been...
Social media is not a fad; it's simply an evolution in online communication - it's a trend and a way of life. Let me start off by clearly defining the difference between a fad and a trend.  A fad is defined as a short-term, fleeting interest in a product or event,...

January 05, 2011

posted by: Carissa Drohan-Jennings

Twitter Growing Rapidly In Canada Presents An Opportunity For Landlords

Twitter accounts in Canada grew by 75% in 2010 and that growth presents an opportunity for landlords to engage the nation with micro-blogging.

Twitter accounts in Canada grew by 75% in 2010 and that growth presents an opportunity for landlords to engage the nation with micro-blogging.