April 15, 2011

posted by: Carissa Drohan-Jennings

Apartment Videos Can Be Funny and Effective

Laughter is the best medicine.  It strengthens our immune systems, lowers stress levels and boosts our spirits.  I love a good laugh and I try to have one at least once a day.  That’s probably why I love the videos that Keystone Property Management has developed.  You can visit their site at www.keyprop.com.

I give a huge round of applause to Keystone for their ability to really understand video marketing.  These webisodes are definitely viral material.  They’re creative but they still don’t lose sight of the company’s branding and marketing message.  Keystone’s dedication to service comes through loud and clear. 

Keystone’s target audience are students who attend Queens University, and these videos will definitely identify resonate with that target market. Since funny videos are most likely to go viral on sites like YouTube or Facebook, these webisodes will no doubt find their way into the hands of many a student renter.