January 04, 2011

posted by: Carissa Drohan-Jennings

68 Per cent of the Canadian Population Is Online - Are You?

I read an article recently in the Toronto Star entitled, "Web-savvy Canadians lead the world in time spent online". The article talked about how Canadians spend more time online than users in any of the countries tracked by measurement company comScore, which also said Canada had the highest penetration of Internet access.

The article stated that about 68 per cent of the Canadian population is online, comScore estimated in April, compared to 62 per cent in France and the United Kingdom, 60 per cent in Germany, 59 per cent in the United States, 57 per cent in Japan, and 36 per cent in Italy.

I have to admit that I still hear landlord's today saying that their clients do not use the internet.  Instead they should be saying that their clients and fellow Canadians are the most wired people in the world!

The evidence is overwhelming that Canadians are going online to read about news, sports and to search for apartments. I was just reading an article the other day that said that, "Robust online ad revenues of $196 million (up 29%) helped offset declines in print advertising and circulation sales to keep total Canadian newspaper revenue steady..." (Article Reference).  What that says to me is that readers of the classified print ad are declining and that they will be also going online to look for apartments.

For landlords who are not online you may be missing out on a great opportunity. You would be surprised at the amount of leads that you can generate for a low cost.  For the typical monthly price that you'd spend on a print classified ad you could market your building online for a multiple months and receive a better ROI.