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October 21, 2010

posted by: Carissa Drohan-Jennings

Social Media Is Still A Question Among Landlords

Social media is here to stay and landlords are interested, but baffled at how to use these tools in their daily lives.

Social media is here to stay and landlords are interested, but baffled at how to use these tools in their daily lives.

October 19, 2010

posted by: Jason Leonard

What Are the Hidden Costs Of Advertising on Free Listing Sites

Kijiji and Craigslist are just two examples of free listing websites.    But my question is, are they really free? What value do you place on your time or the time of your employees?  The one drawback to these types of sites is that to remain at the top of the listings you need to update your ad frequently. Let’s say for example you are placing 2 ads each day for your one and two bedroom apartments. For argument sake let’s say updating these ads took on average five minutes to do. That means either you or your employee would be spending about 2.5 hours a month updating these ads. Now for a small property manager that might make sense but what if you own three or more buildings? All of a sudden your cost to update these ads is much the same as paying a specialized, paid listings site.   But I argue there is still another hidden...
Kijiji and Craigslist are just two examples of free listing websites.    But my question is, are they really free? What value do you place on your time or the time of your employees?  The one drawback to these types of sites is that to remain at...

October 14, 2010

posted by: Carissa Drohan-Jennings

Landlords Are Finding The Value In Mobile

Mobile friendly websites are all the rage in the apartment industry today as many landlords begin developing mobile friendly websites.

Mobile friendly websites are all the rage in the apartment industry today as many landlords begin developing mobile friendly websites.