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February 22, 2011

posted by: Carissa Drohan-Jennings

Appealing to Mobile Savvy Renters

I was watching a great webinar yesterday on the value of mobile technology.  It discussed how adopting certain mobile technology into your marketing mix could enhance a customer’s brand experience.  During the presentation the speaker brought up an excellent point that is often overlooked – you should first make sure that your product appeals to a mobile audience before marketing to them.  In our case it means that we should first determine if a mobile savvy user would be happy living in the apartment buildings that we're marketing.  Does the product cater to the lifestyle of the renter?  The first thing that comes into my mind is signal strength.  Can a renter have strong signal strength in their unit and around the building?  Most mobile users are fanatical and they are attached to their cell phones.  They use them everywhere they...
I was watching a great webinar yesterday on the value of mobile technology.  It discussed how adopting certain mobile technology into your marketing mix could enhance a customer’s brand experience.  During the presentation the speaker brought up an excellent...

February 14, 2011

posted by: Carissa Drohan-Jennings

Social Media Is Not A Fad - It's An Evolution of Online Communication

Social media is not a fad; it's simply an evolution in online communication - it's a trend and a way of life. Let me start off by clearly defining the difference between a fad and a trend.  A fad is defined as a short-term, fleeting interest in a product or event, whereas a trend is a long-term preoccupation with something.  A trend has the staying power to endure the test of time.  Social media is a trend and here's why. Social media is actually not a new concept to the Internet.  Social media in essence is just people gathering together in an online space to share their lives with one another.  They do by sharing their thoughts, opinions, pictures and hobbies in an online space - be it a bulletin board, blog or social media website.  When you look at social media as simply being an online place to communicate then you soon realize that it's been...
Social media is not a fad; it's simply an evolution in online communication - it's a trend and a way of life. Let me start off by clearly defining the difference between a fad and a trend.  A fad is defined as a short-term, fleeting interest in a product or event,...