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April 19, 2011

posted by: Carissa Drohan-Jennings

QR Codes Spotted In Toronto!

QR codes are a great addition to signage.  Their ability to link cell phone users to additional content allows them to add further depth to advertising.  This past weekend I spotted some QR codes in Toronto at the Tim Burton art exhibit at TIFF (the Toronto International Film Festival).  The codes were used to link viewers to additional audio content, which provided a background about the exhibit pieces.  I was excited to use the technology, but as I scanned my first code I noticed that many people in the area were watching me.  It seems that a lot of individuals still don't know what a QR code is or how it works.  So, I started to do a little, unofficial market research, and I tried to figure out if there were any demographic trends among these voyeurs. What I came to determine is that the younger audience (18 – 35) knew what I was doing, as...
QR codes are a great addition to signage.  Their ability to link cell phone users to additional content allows them to add further depth to advertising.  This past weekend I spotted some QR codes in Toronto at the Tim Burton art exhibit at TIFF (the Toronto...

April 15, 2011

posted by: Carissa Drohan-Jennings

Apartment Videos Can Be Funny and Effective

Laughter is the best medicine.  It strengthens our immune systems, lowers stress levels and boosts our spirits.  I love a good laugh and I try to have one at least once a day.  That’s probably why I love the videos that Keystone Property Management has developed.  You can visit their site at www.keyprop.com. I give a huge round of applause to Keystone for their ability to really understand video marketing.  These webisodes are definitely viral material.  They’re creative but they still don’t lose sight of the company’s branding and marketing message.  Keystone’s dedication to service comes through loud and clear.  Keystone’s target audience are students who attend Queens University, and these videos will definitely identify resonate with that target market. Since funny videos are most likely to go viral on...
Laughter is the best medicine.  It strengthens our immune systems, lowers stress levels and boosts our spirits.  I love a good laugh and I try to have one at least once a day.  That’s probably why I love the videos that Keystone Property Management has...

April 01, 2011

posted by: Carissa Drohan-Jennings

Google Analytics Can Help Make The Perfect Recipe

I’ll be speaking about analytics at the upcoming Landlord Web Con 2011, and it’s got me thinking a lot about the applications of Google Analytics for landlords.  Many landlords know that they should be using the program, but they don’t know how the results can help them make actionable decisions.  That’s what I’ll be trying to help clarify in my presentation. I’m starting to use the analogy of creating a new recipe to explain its importance.  If you were to think of yourself as a chef who is trying to come up with the perfect recipe, you’d start off with some basic food groups – protein, starch and maybe vegetables.  Now, these elements can be combined in many different ways to come up with the perfect dish.  It’s all a matter of playing around with them to see what works and what doesn’t. The same is...
I’ll be speaking about analytics at the upcoming Landlord Web Con 2011, and it’s got me thinking a lot about the applications of Google Analytics for landlords.  Many landlords know that they should be using the program, but they don’t know how the results...