According to HubSpot.com, 76% of web users feel that the most important part of a company’s website design should be easy to find content.  More interestingly, the same survey reported that only 10% of customers said they care about a websites overall appearance. This is intrinsically true.  Take any of the successful online companies and compare their aesthetic beauty – Amazon, Ebay, Kijiji – all of these sites aren’t beautiful works of art, they have simply been design to be easy to navigate. Now, this is not to say that a rental website can’t be attractive, but this insight should offer a slight shift in the importance placed on design alone.  Perhaps 76% of the focus of a redesign should be given to content and navigation, as opposed to a beautiful design. It’s really something worth thinking about.  Sometimes the most...

Dispelling any myth that the Canadian market is slower to adapt to mobile technology than that of the US, www.comScore.com announced on June 1, 2011, that Canada has a higher penetration rate of smartphones than its US counterpart. ComScore – a global source for digital marketing intelligence – also announced the introduction of its syndicated mobile measurement service in Canada - comScore MobiLens. MobiLens offers insights into mobile consumers' demographics, behaviours, and device attributes and capabilities, to provide a comprehensive picture of the mobile market. The announcement contained insight into Canadian consumers' mobile behaviour and device usage.  It reported that 37.2 percent of Canadian mobile users (ages 13+) use their device to browse the web, and that Canada's smartphone penetration reached 32.8 percent in March 2011, marginally higher than...