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August 04, 2011

posted by: Carissa Drohan-Jennings

How Your Google AdWords Campaign Can Benefit From Google's +1 Button

Google has recently introduced a +1 button into its search results.  The new button appears to the right of each indexed page within the Google search engine. This new tool has been designed to allow users to mark content that they like, so that they can share their recommendations with their contacts and friends.  As Google puts it, it allows users to say to their contacts and friends, ‘this is pretty cool” or “you should check this out”. What’s great about this new tool is that it can apparently help to improve the click through rates (CTR) for Google AdWords campaigns.  Initial tests performed by Google showed that there was an increase in click through rates for ads that displayed these +1 recommendations. This finding stands to reason, as many people trust the recommendations of their friends, family and contacts. So, knowing the...
Google has recently introduced a +1 button into its search results.  The new button appears to the right of each indexed page within the Google search engine. This new tool has been designed to allow users to mark content that they like, so that they can share their...

August 03, 2011

posted by: Carissa Drohan-Jennings

Social Networking: Circles Sets Google+ Apart From Facebook

Many people are wondering what will set Google+ apart from Facebook.  Why would Facebook users choose to switch to another system?  Or why would they use both systems when they do pretty much the same thing? It’s my opinion that some users will make the switch simply because Google+ makes it easier to sort your contacts and control what content they see.  The Circle tool, shown in the image above, lets users drag and drop connections into self made categories, making it easier to manage different kinds of relationships with a number of people. I see great value in Google+’s Circles tool.  As a member of Facebook I have received my fair share of friend requests from people that I am not that close with, each time I am faced with a dilemma, “Should I accept their request or ignore it?” I’m a pretty open person, but to me Facebook has...
Many people are wondering what will set Google+ apart from Facebook.  Why would Facebook users choose to switch to another system?  Or why would they use both systems when they do pretty much the same thing? It’s my opinion that some users will make the switch...