
Why Hiding Your Prices from Potential Renters is an Ineffective Strategy
At LWS, we're noticing one old-school technique continue to rear its head here in Canada:
Rental housing providers hiding their prices.
Over the last decade, most rental housing providers have begun to advertise their rental rates. However, our research shows that at least 25% of professional management companies still hide their rates from prospective renters.
We hear two common reasons for this strategy:
"It allows us to gauge the interest level of the prospect and then set the price accordingly."
Or, more commonly:
"We don't get calls when we post the price." This is also known as the "It forces people to call" strategy.
Withholding pricing information is counter-intuitive to almost every emerging rental industry trend:
Renters are expecting important information...
At LWS, we're noticing one old-school technique continue to rear its head here in Canada:
Rental housing providers hiding their prices.
Over the last decade, most rental housing providers have begun to advertise their rental rates. However, our...