Digital Marketing Strategist

Job Details

St. Catharines, ON
Full time
Salary

Job Summary

We're looking for a full-time Digital Marketing Strategist to join our rapidly expanding team. You'll be responsible for providing pay-per-click Search Engine Marketing, Social Media Marketing, and basic on-page Search Engine Optimization services for our large roster of clients in the multifamily rental housing industry.

Job Description

We are looking for someone who…

  • Has excellent communication and writing skills
  • Has prior experience in a search engine marketing role
  • Has outstanding organizational, communication, and time-management skills
  • Has strong attention to detail
  • Has a positive attitude and warm personality
  • Works well in a team environment
  • Has proven success working within tight deadlines and completing tasks to both client and in-house satisfaction

 

In this position, you will be responsible for...

  • Creating, managing, and reporting on a variety of client PPC/SEM and SMM campaigns
  • Keyword research and competitive analysis of related campaigns
  • Creating social media and content strategies to support client marketing goals
  • Creating required content for social posts, blogs, press releases, etc.
  • Developing content strategies including writing, editing, and posting blogs and other website content
  • Communicating directly with clients via email and phone to coordinate ongoing campaign management

 

Skills you must utilize to be successful are…

  • You can prepare SEM and SMM reports and recommend options to improve campaigns and other marketing outcomes
  • You have excellent planning, prioritization and time management skills and willingness to take ownership of tasks
  • You are highly articulate with an excellent command of written English
  • You are an excellent researcher, proof-reader, editor, and fact-checker
  • You are curious and not afraid to ask questions to learn or when unsure
  • You have the ability to stay current and up-to-date on SEM and SMM tools and industry trends
  • You have the ability to plan, coordinate, and implement marketing campaigns using a variety of media
  • To be successful in this role, you need to be a strong independent thinker, have strong attention to detail and be a team player

 

Requirements for this position include...

  • You have at least 2 years of experience working on SEM and SMM campaigns
  • You have a Google Ads certification with specialities in Search and Display
  • You have a Facebook Blueprint certification
  • You have prior experience using Social Media Marketing tools (such as Hootsuite)
  • You have experience writing and editing SEO friendly content
  • You have experience with collecting and analyzing data using Google Analytics, HubSpot, etc.

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