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March 25, 2011

posted by: Carissa Drohan-Jennings

How To: Connect Google AdWords To Google Analytics

Wouldn’t it be great if you could gather more information about your Google Adwords traffic?  Wouldn't you like to know if your keywords are converting into leads, or how many page views your keywords get.  Well, there is a way and it only requires installing Google Analytics.

For anyone who has already set up a Google Adwords account, follow the instructions below to allow Google AdWords to export its data to Google Analytics.

To set up a Google Adwords account you can visit the Google AdWords home page.  


Step 1: Locate The Google Analytics Page

Log into your Google AdWords account and click on the “Reporting and Tools” tab in the top navigation bar. Then select "Google Analytics" from the drop down menu, as seen below in Figure 1.

Figure 1. Google AdWords Default Screen


Step 2: Requesting Google AdWords

In order to export your campaign information from AdWords, you will need to have a Google Analytics account. If you haven’t already created one then you need to select “Create my free Google Analytics account”.  It will walk you through setting up your analytics account.

If you already have a Google Analytics account set-up then select, “I already have a Google Analytics account. Please link it to this AdWords account.”  Then click "Continue".

Figure 2. Syncing Google AdWords With Google Analytics


Step 3: Choose The Account To Link To And Select Auto-tagging.

Use the drop down arrows to select the Google Analytics account that you wish to link up to your AdWords account.  (In most cases you will only have one account set up, but some landlords may have multiple accounts depending on how many websites they run.)

Next, click on the box that allows Google AdWords to automatically tag your ads. Google Analytics requires that your ads be tagged in order to track them. There is a way to manually tag your ads, but it’s time intensive, and Google AdWords does a great job at auto-tagging them.

Then click on “Link my account”.

Figure 3. Link To Existing Account On Google Analytics


Voila, your set-up was a success!