After earning his BA from Brock University, Matt decided to pursue his newfound interest in social media, which was still in its infancy at the time. He graduated from the Niagara College Public Relations program with the skills to be a clear, concise communicator - which comes in handy when you have to get your message across in just a few characters.
Throughout his career, Matt has managed social media profiles for professional athletes, created multimedia content for major organizations, and successfully helped political candidates get elected with digital campaigns. He knows SMM, SEO, SEM, PPC, B2B, UX, HTML, SSL, and (most-importantly) ROI. If it falls under Digital Marketing, Matt has probably done it.
When Matt isn't at work, you can find him whipping up something tasty in the kitchen, cheering on his beloved Jays, Raptors & Patriots, and occasionally enjoying one (or three) of Niagara's great local craft beers.